Magic Touch Cleaning Service, LLC, a Stamford, CT-based, family owned cleaning business celebrates their 15th anniversary this month with expansion and growth in an industry with an extremely high failure rate.

Online PR News – 18-July-2011 – – Stamford, CT – Family-owned and run Magic Touch Cleaning Service, LLC celebrates their 15th anniversary in July 2011. In an industry with a statistically high failure rate the Stamford-based, full service residential and commercial cleaning service has not only survived but thrived and grown in both size and client base.

Founded in 1996 by Bolivian immigrants Jose and Maria Aleman, Magic Touch today runs with the help of a 2nd generation of Alemans, sons Jose Jr., and Javier and daughter Paola.

“What sets us apart from all the independent contractors out there is that we have a core group of employees who have been with us from the beginning,” says Paola, 25, who handles business development for the company. “We spend six days out of the week together and we treat them like family – this warm, inviting, family-oriented work culture is why we have such a high retention rate.”

High staff retention contributes, in turn, to a solid and growing client base for the company. In 1996 Magic Touch had just 15 base clients in Stamford. Today they provide everything from residential and commercial cleaning to move-In/move-outs, post-construction, window washing and carpet shampooing to over 100 households, commercial and retail customers in Stamford, Greenwich, Darien, Norwalk, New Canaan, Westport and Wilton.

The $53 billion cleaning services industry is expected to grow 4.5% through 2013, thanks to more companies reducing costs by outsourcing cleaning, affluent and dual-income households preferring to spend time on other leisure activities, and an increasing elderly population needing assistance with the cleaning of their homes, according to a 2010 Small Business Development Report. Still, it remains an industry where many start-ups fail in droves due to poor pricing, lack of funds and investment and inconsistent quality, according to Christopher Lude in an online article; ‘Throngs attracted to housecleaning by low investment.’

“We have weathered the economic downturn where many medium to small cleaning services were not able to survive,” says Jose Sr., who also believes that his company’s “Team Cleaning Approach” has set them apart from the competition. All Magic Touch employees are trained to use a systematic team cleaning method, which allows them to cover large areas within a short period of time.

Today Magic Touch continues to keep ahead of the curve by investing in an active web presence and social media and forming strong connections with businesses like realty firms and high-end contractors.

“People need to get over the idea that a cleaning service is just for the wealthy,” says Paola. “We cover the range from one bedroom studios to six bedroom homes. People are just overwhelmed and lots of households with kids or dual income families need some help. Our clients understand the benefits of living in a clean and inviting home.”

For more information visit or call 203.325.1790