UNIQUE NEW TOOL REVEALS COMPREHENSIVE PICTURE OF GLOBAL TRADE
07/14/2011

HSBC Commercial Banking in Europe has unveiled a new online trade tool that tracks the world’s trading patterns to help businesses identify future international opportunities specific to their sector.

Online PR News – 14-July-2011 – – Bringing together for the first time information from the United Nation’s Comtrade database, the World Trade Organisation and the International Monetary Fund’s Direction of Trade Statistics , the trade tool features comprehensive trade data for 48 different countries. An interactive world map allows users to view a country’s:

• percentage of world trade; showing how a country ranks in trade importance

• top ten trading partners, split by sector; so businesses can identify which countries hold the most opportunities for them

• imports and exports, valued in US$bn, to each of its top trading partners; demonstrating the most potentially valuable relationships for businesses to build

For example, the tool shows that in 2009 Germany accounted for 8.2% of world trade, exported $113bn worth of goods to France but faced the greatest competition in its chief export, motor vehicles, from Great Britain, the USA, Italy, France and China.

Mark Emmerson,Head of Trade and Supply Chain Europe, HSBC commented: “An increasing number of companies, from more countries and sectors than ever before, are trading internationally. The unique trade tool has been specifically designed to help distil complex information into a user-friendly format, and will allow businesses to explore the world’s changing trade patterns and further their understanding of how businesses in their particular sector are performing around the world.”

The new resource is part of the bank’s trade connections campaign to provide European businesses with the insight and knowledge they need to maximise potential overseas opportunities. Next month, HSBC will take 30 of Europe’s leading businesses on a Trade Exchange to Shanghai, where European and Asian business leaders will gather to explore the immense trade potential already evidenced in China, and discuss how European businesses can best redefine their business plans in a global context.

Mark Emmerson added: “Naturally, this shift to a more globalised outlook presents both challenges and opportunities for firms looking beyond the boundaries of their domestic market; through the Trade Exchange HSBC will bring together some of the best business thinkers and entrepreneurial leaders to help European businesses understand the way the world is changing and how they can benefit.”
The trade tool can be accessed via the HSBC Trade Connections’ website, which features a wealth of analysis and insight for businesses who are exploring further international opportunities, and can be accessed at http://tradeconnections.corporate.hsbc.com/

Media enquiries to:
Lucinda Devine / Nick Pickles
Consolidated PR
020 7781 2300
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NickP@consolidatedpr.com