RedEye opens US office

RedEye brings behavioural email to the ‘home’ of cart abandonment

Online PR News – 06-July-2011 – – Following on from its successful European expansion, recently opening an office in Dusseldorf, Germany, RedEye today announces its move into the US by opening its first office in New Jersey. RedEye, the leader in behavioural email, specialises in helping businesses boost consumer sales by reducing shopping cart abandonment and increasing conversion rates.

Online abandonment is a massive problem for brands, not least in the US - research shows up to 70% of users abandon their online shopping carts which equates to around $18 billion of lost revenue - and the vast majority of ecommerce brands do nothing to recapture these lost sales.

RedEye’s Behavioural Email onDemand product can help companies remarket to these users and achieve a 20% conversion rate. The service is very easy to set up and users can be enjoying the benefits within 24 hours.

Mark Patron, RedEye CEO said, “We are very excited about expanding our services to the US. RedEye has been using behavioural email to help clients improve conversion in the UK for 10 years. It is the best way to increase click-through and conversion rates resulting in a higher return on investment (ROI) for email marketing campaigns. Data issues and wasted opportunities can be caused by things falling through the cracks. Currently only a small proportion of online marketers run the most basic shopping cart abandonment email programmes. I am sure online marketers in the US will be quick to take advantage of such a revenue boosting activity.”

RedEye’s Behavioural Email onDemand product is proving very popular with online brands. RedEye has over 100 clients in the UK including Interflora, Avis/Budget, Marks & Spencer and Ford.

Brian Connell is the newly appointed Commercial Director for RedEye in the US. Brian said “Cart abandonment is a big problem for online retailers in the US, costing companies up to $18 billion in lost revenue. Behavioural Email onDemand from RedEye will provide US marketers with an effective solution to recapture these lost sales.

“The service we are offering is unique in the market as it is the only one with analytics and an ESP all under one roof. Businesses in the United Kingdom and Germany have experienced great success. I’m very excited about introducing this innovative program to US marketers.”

The New Jersey team joins the three offices in the UK: Crewe, Milton Keynes and London, and the Dusseldorf team in Germany. Together they look after a huge range of clients spanning many business sectors, such as retail, insurance & finance, travel, online gaming and the public sector. Since 1997 RedEye has been helping online companies improve conversion through email marketing, analytics and usability.

For more information on this 30 day free trial offer, US users please visit or call 201-254-3143.

UK companies can visit or call 020 7730 9958 to find out more.
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About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as 750% ROI and 20% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.