PlayUp Code Wars to transform the traditional recruitment drives
07/02/2011

PlayUp, a social gaming company, has launched India’s first unique recruitment campaign called ‘Code Wars’ to recruit the finest coders in the country. ‘Code Wars’ is an open invite to all technology experts to compete and win a job for themselves with PlayUp. This is first time in India when a company espouses contests blended with gaming, technology and a pinch of coding skills added to it; for its recruitment.

Online PR News – 02-July-2011 – – PlayUp, a social gaming company, has launched India’s first unique recruitment campaign called ‘Code Wars’ to recruit the finest coders in the country. ‘Code Wars’ is an open invite to all technology experts to compete and win a job for themselves with PlayUp. This is first time in India when a company espouses contests blended with gaming, technology and a pinch of coding skills added to it; for its recruitment.
PlayUp has always been innovative and trendsetter whether its about their products to redefine gaming across world or campaigns to engage with sports fans. The basic premise behind the launch of the campaign ‘Code Warriors’ is that for PlayUp, recruitment is not about process in the boardroom, but an experience of fun-filled competition. PlayUp believes in “work and play goes together” even if it is about recruitments.
‘Code Wars’ is an innovative platform for recruiting a web 2.0 generation. PlayUp is looking for the best technology/product teams who can code and deliver end-end solutions for sports! Teams will need to Ideate, Code & Deploy, and manage the product/task delivery in time constrained environment. A selection panel will select the top three teams based on product quality, design and code quality and interviews. The winning idea and team will offered job placements along with prizes (laptops, iPads etc) to reward their commitment to the task.
‘Code Wars’ is a two-day event slated to kick off on July 9, 2011 at 8:00 AM and end at 8:00 PM, and then re-start on July 10, 2011 at 8:00 AM and finish at 8:00 PM. Coders and teams need to register themselves starting June 27, 2011 and then they will be briefed on the modus operandi for the day. Code Warriors then need to showcase their skills in a team in the development environment of their choice and possibly be crowned as ‘PlayUp Tech Tycoons.’
About PlayUp
PlayUp, a pioneer in creating sports broadcast, social gaming and mobile interactivity, offers the whole new field of opportunity to play on by giving complete live mobile gaming experience to sport enthusiasts. It adds games and other interactive content to live sports distributed via mobile phones.

Since its inception in 2007 and with the continuous support of celebrity shareholders like Heart Surgeon Charlie Teo, former tennis star Brad Drewett, PlayUp has lived its vision intact of providing entertaining and interactive social gaming experiences to the fans. PlayUp’s shareholders also include four ex-test cricketers Steve Waugh, Adam Gilchrist, Brendon Julian and Graeme Wood