Response marketing company Mediarun (www.mediarunsearch.co.uk), has won a brief from IML Worldwide to raise awareness through search of IML Click.
Online PR News – 02-July-2011 – – Response marketing company Mediarun (www.mediarunsearch.co.uk), has won a brief from IML Worldwide to raise awareness through search of IML Click. A new concept, IML Click works with IML Viewpoint Express software to create an intuitive PowerPoint voting system. IML recently provided the technology for the worm audience response system used during the TV leader debates in the May 2010 general election.
Mediarun has been appointed to develop a multi-channel search strategy across four territories and four key languages (English, French, German and Dutch) As IML Click is a new concept, there are currently limited search volumes, providing a challenge for Mediarun in addressing an audience via search.
Commenting on the project, Alex Wares, Managing Director of Mediarun said, “We are delighted to be working on this product launch from the outset and generating some impressive, quantifiable returns as it rolls out. We’ll be focussing on enhancing visibility and raising the profile of IML Click to its potential online customers through an effective combination of search channels”.
IML Click will be promoted online via a diverse set of channels in an already relatively established market. Mediarun will focus on establishing awareness via PPC, helping to educate users about the product, as well as the free software associated. SEO will be leveraged to target relevant demographics whilst working in synergy with the PPC to deliver digital visibility.
Richard Taylor CEO of IML Worldwide concluded “We chose Mediarun because of their expertise in managing multiple channels across a wide range of countries and languages. We have enjoyed a successful relationship with MediaRun thus far and look forward to working with them on this new endeavour.”