Amway Opportunity Foundation pledges to help cause of Girl Child

Ø Musical evening supported by celebrated personalities
Ø Amway unveils “Project Sunrise” – Global Initiative for underprivileged children with Smile Foundation, Mumbai

Online PR News – 29-June-2011 – – As part of their continuous support towards underprivileged children, Amway Opportunity Foundation (AOF) the Corporate Social Responsibility arm of Amway India, today put together a musical night to remember. This event was especially brought together to extend support towards the Girl child of Smile Foundation, Mumbai in the areas of health & education. AOF presented a donation cheque of Rs. 1, 47,000/- to SMILE Foundation.
The evening saw celebrated personalities like Mangesh Borgoankar (Zee Sa Re Ga Ma Pa Finalist), Sandeep Ubale (Top 16 Indian Idol 2008), Arohi Mhatre (Semi-finalist Marathi Zee Sa Re Ga Ma 2009), Deepika Jog( grand daughter of renowned marathi music director & composer Prabhakar Jog and Anurag Pandey (Radio Jockey –Fever 104FM) come together for the musical evening to support the cause in their own special way.
Under the Project Sunrise, AOF will support education expenses & Health expenses of 22 girls and 13 boys of Dreamz Home of Homeless, an NGO supported by SMILE Foundation for a period of one year to begin with.
Speaking on the occasion, Mr. Achinta Banerjie, Vice President, Amway India (west) stated “We always endeavor to make small but meaningful difference in the lives of the less privileged children of our society and hence we look for opportunities to serve them better. We are delighted to announce the commencement of Project Sunrise here in Mumbai. Its give me great pleasure when I see smiles on the beautiful faces of these little kids, infact it reinforces our sense of commitment towards them.”

Mr. H. N. Sahay, Director Operations, Smile Foundation has sent the message for the Amway family: “We congratulate Amway family for completing 13 glorious years in India. Amway Opportunity Foundation is already a partner with Smile Foundation for supporting the cause of child education. We look forward to a growing relationship in future too. Thank you for your encouragement and best wishes.”

About Smile Foundation
Smile Foundation is a national level development organisation. It works for underprivileged children and youth. Smile Foundation has more than 150 welfare projects on subjects such as education, healthcare, livelihood, and women empowerment benefitting 200, 000 (two lakhs) beneficiaries at present directly. Smile Foundation is respected for its good governance, innovative approach in addressing development issues and professional project outcome.

About Amway Opportunity Foundation (AOF): Amway Opportunity Foundation is a non-profit organization of Amway India Enterprises Pvt Ltd, which started its operations in 1996 well before the company commenced its commercial operations in India. The foundation has been instrumental in multiple causes with a vision to enable the less privileged child to lead a better life. All Amway employees and the 550,000 Amway distributors are volunteers of AOF. Under its Project Sunrise, AOF has tied up with 64 institutions and orphanages across the country where it has made intervention in health and education for less privileged children. AOF has instituted 14 computer centers for less privileged visually challenged students in India
AOF’s Vision: To enable the lesser-privileged child to lead a better life.
AOF’s Mission: To be the front-runner in providing opportunities in child education and health to attain economic independence, with special focus on the blind child