The Balancing Act on Lifetime Seeks Content Partners for ‘Fitness 411’ Series Airing in October

This new series will be the perfect complement to one of the most popular segments on The Balancing Act, “The Daily Dose,” which features leading fitness expert and exercise guru— Denise Austin.

Online PR News – 30-June-2011 – – Senior Associate Producer, Lee Kaplan of The Balancing Act TV show, is looking for in show brand integration partners to assist in developing The Balancing Act storyline for their exciting new series—‘Fitness 411’. This series will be the perfect complement to one of the most popular segments on The Balancing Act, “The Daily Dose,” which features leading fitness expert and exercise guru— Denise Austin. The new series ‘Fitness 411’ will air weekly starting in October, 2011 on the premiere women’s morning show on Lifetime.

Within this series, The Balancing Act will highlight some of the newest fitness routines that will get everyone up and moving, as well as some of the newest exercise equipment in the market today. The ‘Fitness 411’ series will also touch on key health trends and issues, share important health and exercise routines, and will even showcase a number of delicious and healthy dishes for the viewers to create at home.

Kaplan says, “I’m excited to have created the concept for ‘Fitness 411.’ I feel this energetic and informative series will help empower women to lead a more healthy and balanced lifestyle. I’m also very excited that The Balancing Act has partnered with the American Council on Exercise on this flight of programming. We look forward to their appearance in upcoming shows and all the great information they’ll be sharing with our viewers.”

Branded Entertainment has been Kaplan's specialty for over 14 years-- which includes producing The Balancing Act from the inception of the show in 2000. He has a strong drive and commitment to bring trusted solutions to our women viewers.

Kaplan has also brought Brand Integration to the show with content partners that include Procter & Gamble, McKesson Corporation / Health Mart Pharmacy, Miracle Ear, the Arthritis Foundation, Sergeant’s Pet Care, American Greetings, InCharge Debt Solutions, Hamilton CapTel, Experian, and Chuck E. Cheese’s.

If your business offers interesting fitness or health and wellness related topics and content to share with the viewers on Lifetime, The Balancing Act is interested in speaking with you. Potential companies will be pre-qualified and interviewed.

To learn more, see below links to previously produced programming:

For more information on The Balancing Act, or becoming a content partner contact O2 Media Brandutainment™ at

About The Balancing Act
The TV show produced by O2 Media airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit

About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, and Designing Spaces, on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers. For more information on O2 Media, visit