5W Public Relations Adds Cold-EEZE® to its Consumer Brands Client Roster
06/30/2011

5W Public Relations, one of the 25 largest PR Agencies in the U.S., today announced the addition of Cold-EEZE to its diverse roster of consumer clients.

Online PR News – 30-June-2011 – – 5W Public Relations, one of the 25 largest PR Agencies in the U.S., today announced the addition of Cold-EEZE to its diverse roster of consumer clients. Cold-EEZE is clinically proven to reduce the duration and symptoms of the common cold including cough, stuffy nose, sore throat, sneezing, post-nasal drip and hoarseness.

"5wpr is extremely excited to be named PR Agency of Record for Cold-EEZE," said Ronn Torossian, CEO of 5W Public Relations. "We have seen tremendous growth in our consumer wellness division in the last few years and look forward to creating added awareness and excitement to the Cold-EEZE brand."

Cold-EEZE is the No. 1 pharmacist-recommended zinc cold remedy and the proprietary (zinc gluconate) formula is believed by researchers to interfere with the cold virus' ability to reproduce. Cold-EEZE uses natural flavors and has no preservatives or colors. It is non-drowsy, non-agitating and does not affect blood pressure. It actually shortens your cold to help you get well sooner.

5W Public Relations will execute a comprehensive integrated public relations program to promote Cold-EEZE in the consumer marketplace. Key elements will include media relations, celebrity integrations, co-branded partnerships, special events and more.

CONTACT:
RONN TOROSSIAN,
212-999-5585,
Ronn@5wpr.com
SOURCE 5W Public Relations
http://www.5wpr.com