December 18, 2009, Kolkata: India’s premiere fashion label Satya Paul heralds the festive season with its kaleidoscopic holiday collection – ‘Riviera’ launched today in Kolkata.
Online PR News – 18-December-2009 – – Riviera is all about festivities and celebrations and the inspiration behind the collection is the 'illusory' world that is full of fun. This life is portrayed by the use of colors on fabric as if refracted through prisms as seen in carnivals. It is the designer’s way to court glamour and fantasy in the form of colorful patterns on saris and garments.
Speaking on the occasion Managing Director, GCPL Jyoti Narula says “It is a pleasure to be back in Kolkata. Our association with Kolkata goes back a long way. Bringing Satya Paul’s latest collection to Kolkata is our endeavor to establish the high standards of Genesis Colors and Satya Paul to the market.”
Riviera is all about color! It is Satya Paul’s way to court glamour and fantasy in the form of colorful patterns on saris and garments. With a deft, use of pattern and color, a beautiful collection of easy to wear pieces make up Riviera… ornamental designs, layers, shadows and contrasting elements render Riviera a bold graphic look.
In this collection the designer has reflected all aspects of the Satya Paul look - color, print and design. They form an integral part of the Satya Paul Design philosophy.
Another facet of the collection – the famous Satya Paul polka, is now drunk and dancing in ecstasy – a celebration of life.
Since its birth in 1985, the Satya Paul look is a strong interplay of patterns and colour that the New York Times has hailed as ‘works of Kinetic Art’. The label’s look is distinguished and identifiable on the street. Having re-invented the traditional sari as a modern classic, the Satya Paul product line also comprises of western clothing, including scarves, bags, men’s accessories and fabrics, as well as an entire range of classic bridal wear. Satya Paul recently launched its ‘Signature’ couture line and a diffusion line ‘Satya’ by Satya Paul.
Today, the multi faceted label has a varied range of extended product lines which comprises of saris, bridal wear; fusion and western clothing consisting of scarves, bags, accessories and fabrics.
About Genesis Colors P. Ltd:
Genesis Colors Pvt. Ltd. is the holding company of Satya Paul, the first Indian company to have ushered in the corporatization of the Indian Fashion Industry. Satya Paul creations are retailed from 30 exclusive Satya Paul boutiques, 9 Samsaara boutiques, a select dealer network throughout India and overseas and can be ordered online from http://shop.satyapaul.com.
You can also visit www.genesiscolors.com and www.satyapaul.com
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