Proven Winners ColorChoice Expands Marketing Capabilities
12/17/2009

Ryan McGrath, a 10-year veteran in public relations and marketing communications, joins nursery as Marketing and Public Relations Specialist

Online PR News – 17-December-2009 – – Grand Haven, Mich., Dec. 17, 2009 – Spring Meadow Nursery, Inc., a market leader in flowering shrubs, potted liners and starter plants, and the leading force behind the Proven Winners® ColorChoice® brand, today announced Ryan McGrath, a 10-year veteran in public relations and marketing communications, has joined the nursery as Marketing and Public Relations Specialist.

The Grand Haven, Mich.-based wholesale propagation nursery reported McGrath will assist with the company’s public relations and media relations, in addition to developing catalogs, newsletters, press releases, direct mail and other marketing materials to promote the Proven Winners shrub line.

McGrath was previously a senior account manager at a leading Michigan-based public relations firm. With the addition of McGrath, the Proven Winners® ColorChoice® marketing department now includes five professionals.

“With four exciting plants hitting the market in spring 2010, we are investing into our marketing resources to help our customers promote products at the retail level,” said Tim Wood, product development and marketing manager for Spring Meadow Nursery. “Our new Proven Winners shrubs, Invincibelle® Spirit Hydrangea, Bloomerang® Lilac, Incrediball™ Hydrangea and Lo & Behold™ Blue Chip Buddleia, are welcome additions to best-sellers such as ‘Limelight’ Hydrangea and Wine & Roses® Weigela. Ryan will be a welcome addition to our team and we look forward to his contributions.”

Wood said Proven Winners® ColorChoice® plans to launch two new products in early 2010, as well as expand availability for two products introduced in 2009. The products include:

• Invincibelle® Spirit Hydrangea, new in 2010, the first-ever pink Annabelle hydrangea. Learn more at http://invincibellespirit.net/

• Bloomerang® Lilac, new in 2010, a reblooming dwarf lilac with fragrant purple flowers. For more information, visit http://www.springmeadownursery.com/bloomerang.htm

• Incrediball™ Hydrangea, launched in 2009, a new Annabelle hydrangea with strong stems and roughly four times as many flowers. Learn more at http://www.springmeadownursery.com/incrediball.htm

• Lo & Behold™ Blue Chip Buddleia, introduced in 2009, a reblooming and non-invasive miniature Butterfly Bush. Additional product information is located at http://www.springmeadownursery.com/blue_chip.htm

(Editor’s Note: Photos available for products above, please contact Ryan McGrath at 616.223.3368 to request)

McGrath previously worked for Lambert, Edwards & Associates, a top-10 Midwest-based public relations firm based in Grand Rapids, Mich. While under the firm’s employ, McGrath developed award-winning public relations programs for both B2C and B2B clients. McGrath earned a Bachelor of Business Administration degree from Western Michigan University in 1999.

About Spring Meadow Nursery / Proven Winners® ColorChoice®
Spring Meadow Nursery, Inc., a wholesale nursery located in Grand Haven, Mich., has specialized in flowering shrubs for over 25 years. Spring Meadow Nursery has over 500 varieties in their catalog, which include more than 100 varieties marketed under the Proven Winners® ColorChoice® brand, including Incrediball® Hydrangea, ‘Limelight’ Hydrangea, Pinky Winky™ Hydrangea, My Monet™ Weigela, Little Henry® Itea, Wine & Roses® Weigela, Quick Fire® Hydrangea and Invincibelle® Spirit Hydrangea. For more information, visit www.springmeadownursery.com.