Carpenter Co.â€™s Online Video, Created by Rhett & Link, to Be Honored in Tonightâ€™s Gala Event
Online PR News – 13-June-2011 – – Tonight, among stars, internet luminaries and some of the worldâ€™s biggest brands and organizations, Carpenter Co. and SleepBetter.org will be honored with two Webby Awards. While tickets to the gala event for "the Internet's most respected symbol of success" are sold out, sleep tips and advice website SleepBetter.org will be streaming the program live from its Facebook page (www.facebook.com/sleepbetter) beginning at 8pm EST.
As a winner of one of this yearâ€™s awards, Carpenter Co. and SleepBetter.org accepted the offer to host the ceremony alongside media outlets like The Huffington Post and ESPN. Sleepbetterâ€™s video "2 Guys, 600 Pillows," a commissioned work by "Internetainers" Rhett & Link won the Webby for its category and the peopleâ€™s voice award for the same.
"SleepBetter.org and its multi-platform social media presence has been the center of our ongoing campaign to engage Americans about their sleep. The video Rhett & Link created for us has played a large part in the elevation of our brand but more importantly has spread our core message of getting better sleep to whole new audiences," said Dan Schecter, vice president of consumer products at Carpenter Co. and creator of SleepBetter.org. "As we continue to build our audiences we expect more opportunities like tonightâ€™s streaming partnership with the Webby Awards."
Time Magazine describes the Webby awards as "the online OSCARS," and this year's winners include brands like YouTube, ESPN, The New York Time, Google, Yahoo! Inc, Dow Jones & Company, CNN, AOL, Conan Oâ€™Brien, Funny or Die and Dell.
The live internet broadcast can be viewed here: http://www.facebook.com/sleepbetter.
About Carpenter Co. / www.sleepbetter.org
SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org's quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. SleepBetter.org has created the Sleep Better seal as a way to easily identify products recommended for their superior quality or scientifically based design. Created by Carpenter Co., the worldâ€™s largest producer of comfort cushioning products, SleepBetter.org provides information and advice that visitors can use to sleep better. For more information, please visit www.SleepBetter.org.
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