Live4Soccer and Chester FC have finished the season in fine form after seeing team wear sales more than treble their initial forecast.

Online PR News – 15-June-2011 – – Doncaster, South Yorkshire : Live4Soccer became the technical kit supplier to Chester FC for the start of the 2010 – 2011 football season after beating off strong competition. Chester FC play in Joma kits supplied by Live4Soccer and also offer a comprehensive range of Chester FC branded Joma merchandise to their supporters
Live4Soccer are the official Pro-Club Partner in England for the Joma brand and offer Joma technical kit sponsorship packages including a great product range, strong marketing, exceptional service and a wide selection of products for fans to choose from.

Chester general manager Pat Cluskey said: “Sales of merchandise in the last six months have exceeded expectations and we know from customer feedback that fans are keen for us to expand the range of products we stock. By working in partnership with Live4Soccer and Joma we hope that fans will be proud to wear their Chester FC leisure and team-wear all-year round. As we hopefully progress through the leagues we need to ensure our revenue streams expand, but we also need to offer fans value for money.

Steven Lane, Managing Director of Live4soccer added “Live4Soccer are very pleased with how well received the Joma team wear collection has been. There is no doubt the clubshop success is down to Chester FC’s great season on the pitch, excellent support from Live4Soccer off the pitch and of course, a dedicated fan base!“

Live4Soccer are forecasting that their second year of partnership should be even better and that the Chester FC fans will continue to support their club by either buying from the fully stocked clubshop at the Exacta Stadium or from the online club shop run by Live4soccer.

June will see Chester FC launch their new away kit for the upcoming 2011 – 2012 football season. Live4Soccer has helped develop the new range of Joma branded training and leisurewear based on feedback from Chester FC and the fans.

The new range will see the introduction of a selection of products colour coded to match the Chester FC playing kits. The new 'Home Collection' has an array of blue merchandise with an 'Away Collection' also now available to offer supporters a range of black & yellow leisure wear to compliment the new away kit.

Live4soccer will also be providing a bespoke pink football kit to support Chester FC’s charity fundraising efforts at a forthcoming fixture.
Steven Lane commented further “It is an exiting time for Chester FC after finishing the season as league champions. We believe the Chester fans will be impressed with this year’s selection of Joma merchandise and we look forward to building on our partnership and helping the club continue its winning ways”.