Famous Japanese-based watch manufacturer Seiko is announced as the Offical Timekeeper at the bi-annual sporting event.
Online PR News – 15-June-2011 – – This August will see the South Korean city of Daegu host the IAAF World Athletic championships. The event will mark the 13th Championships since the bi-annual event began with a meeting in Helsinki in 1983. It is clearly an event that sponsors such as Tokyo-based watch manufacturer Seiko watches will be looking forward to.
Organisers of the event are looking to emulate the success of the 2009 event in Berlin, Germany where nearly 2000 sportsmen and women from 201 countries gathered to compete in the games. Berlin 2009 also generated 3 world records and 9 Championship records from amongst the 34 countries who gained medals at the events.
The 2009 championships generated average viewership in the three main European nations of France, Germany and the UK of nearly 20 Million people, peaking for the Men’s 100 metre final. The event was viewed in 213 countries worldwide. The website also passed a new record of 1 million unique daily users two of the days of competition. These numbers were significantly higher than the impressive 400,000 tickets sold to enter the venues.
But for companies such as Seiko watches and their partners such as leading on-line jeweller The Watch Hut there is more to the games than a simple advertising opportunity in front of millions of eyes. The prestige of being an official timer is obviously immense, particularly when an athlete’s career could hinge on the accuracy of the measurement. However, events that require split second timing also give the opportunity for the development researchers and timing engineers who design the next generation of consumer watches to practice their skills in a real world environment.
A team of 50 from Seiko watches will be working hard to ensure that every time and distance is recorded correctly and securely. During the event the team will measure over 15,000 individual times, speeds and distances. The Seiko watches timing team is drawn from two specialist centres located in Japan and the UK. The team will transport over 20 tonnes of equipment to South Korea for the event.
The event will also form part of celebrations for the company’s 130th Birthday. With events going on throughout 2011, keep an eye on The Watch Hut for more great news about this long established brand.