Global CRM Market in Healthcare Industry - 2008-2012

TechNavio Insights announces the release of the report "Global CRM Market in Healthcare Industry - 2008-2012"

Online PR News – 16-December-2009 – – The Customer Relationship Management (CRM) software market includes all those applications that are required to manage the lifecycle of a customer and automate various customer oriented processes.

TechNavio Insights has announced this week the release of the report “Global CRM Market in Healthcare Industry - 2008-2012.”

According to TechNavio Insights, “the market potential for CRM in the Healthcare industry is estimated to reach $480.6 million by 2012, from $356.3 million in 2008; thus, growing at a CAGR of 7.8 percent over the forecast period.”

CRM applications help organizations perform activities in three aspects: operational, collaborative, and analytical. These facilitate companies to efficiently gather customer information, capitalize on current customer relationships, and leverage technology investments by improving quality of sales and service at every touch point.

“In the Healthcare industry, there is a requirement to maintain physician-patient relationship, provide quality care to patients, maintain patient databases and CRM can be a very helpful tool in achieving that.”, says one of the TechNavio experts.

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