Exhibit Surveys Executive to Teach Measurement at EXHIBITORFastTrack Denver

“You Know What to Measure - But How Do You Actually Measure It?”

Online PR News – 10-June-2011 – – RED BANK, NJ – June 9, 2011 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Joe Federbush, vice president of sales and marketing, has been selected to present a conference session at EXHIBITORFastTrack Denver on June 15.

What: You Know What to Measure - But How Do You Actually Measure It?
Regardless of booth size and investment level, measurement has become an integral part of many companies' event marketing endeavors. Management tells you to measure objectives, but not how to measure them. This course is designed to teach you how to:
• Develop measurable objectives
• Determine the best research methodology
• Keep timeliness and simplicity of measurement in mind
• Understand sample size and response rates
• Develop objective-based survey questions
• Utilize RFID, video, free tools, and calculators
• Analyze and present results
• Make sound decisions based on research

When: Wednesday, June 15, 2011, 9 am – 10:30 am

Renaissance Denver Hotel
3801 Quebec Street
Denver, CO 80207
(303) 399-7500

For More Information: http://www.exhibitoronline.com/exhibitorshow/fasttrak/sessiondetail.asp?ID=10

About Exhibit Surveys, Inc.

Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 4,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170.