Outsourcing not just about Saving Money, Also Used by Prospect Match to Improve Quality
06/08/2011

While most think that outsourcing is about saving money, here’s a small company the uses it to improve quality for its US customers
The lead generation industry does not police lead quality and knowingly permits bogus leads to be generated. One small company is taking action.

Online PR News – 08-June-2011 – – While most think that outsourcing is about saving money, here’s a small company the uses it to improve quality for its US customers
The lead generation industry does not police lead quality and knowingly permits bogus leads to be generated. One small company is taking action.
“It’s amazing that on-line publishing networks will run our ads on web sites, with no quality checking. These web site operators will then commit white page fraud. They take names from the white pages, fill out our lead forms and send the leads along in order to collect. The lead will show as “valid” against any automated checking such as consistency between the address, phone numbers and name. The only problem is that the consumer did not fill out the on-line form,” reports Bob Richards at Prospect Match.
The firm found that the only way to check each lead is to call the consumer as soon as the lead arrives. “This would not be possible without the Internet and the lower costs provide by outsourcing abroad. We are able to provide a firm on the other side of the planet a window to our database to call each lead as it arrives. The consumer may still be sitting at their PC. Any bogus lead can be immediately screened out before it gets passed on to a financial professional,” says Richards.
Richards adds, “I hope this type of proactive move by firms like ours will provide the publishing networks, some of them public companies, on notice that garbage information will no longer be tolerated.

About Prospect Match

Prospect Match provides insurance leads and investor leads to financial advisors and insurance professionals seeking to gain new clients. A challenge faced by the firm is that the leads it receives from running its ads on publishing networks are sometimes bogus. And this new process will serve to screen out any invalid lead.

Contact: Bob Richards
866-452-8354 ext 203
bobrichards@prospectmatch.com

http://www.prospect-match.com

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