The comScore study found that the number of visitors to Travel sites increased 32 percent in the past year to 18.5 million visitors as more Indians turned to the web for their travel needs.
Online PR News – 08-June-2011 – – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, recently released a study based on the Online Travel in India. The study found that the number of visitors to Travel sites increased 32 percent in the past year to 18.5 million visitors as more Indians turned to the web for their travel needs.HolidayIQ, the country’s leading repository of data and content on Leisure Travel, has been listed among the top ten online Travel portals in India.
With a burgeoning user base of over One million Indian members, HolidayIQ is the de facto leader in online trip planning in India.HolidayIQunique combination of the widest choice of holiday accommodation covering 20,000 Indian homestays, guesthouses, jungle camps and resorts combined with its unparalleled information on Tourism Places and Tourism Attractions makes it one of a kind tourism resources for Indians.
According tothe comScore survey report, in April 2011, 18.5 million online users age 15 or older visited a Travel site from a home or work station, an increase of 32 percent from the previous year. Each of the top 10 properties in the category experienced strong growth in the past year. Indian Railways led as the most-visited Travel destination with 8.4 million visitors, an increase of 8 percent from the previous year.
“The future looks interesting and promising for both the travel industry and the traveler.” said Mr. Hari Nair, CEO, HolidayIQ. “We are extremely satisfied to be among the top travel sites in India by the comScore survey, especially given the fact that we serve only a specific niche within Online Travel, that of Leisure Travel. Of course, we don’t intend to rest on our laurels. With a plethora of new features being launched, driven by the company's DNA of constant innovation, HolidayIQwill continue to be the most preferred and popular choice of Indians looking to holiday,” he added.
Notes to Editors:
About HolidayIQ- For Travellers, By Travellers: HolidayIQ.com is India's largest travel community which provides in-depth information about holiday destinations and accommodation across India and around the world. HolidayIQ was founded in 2004 by Hari Nair, who left a Corporate Consulting career as Partner of the international consulting firm KPMG to set up India's first travel community. The online portal is primarily built on the data & feedback provided by actual travelers. Since it was launched, over 10 million visitors have used the various features, databases and tools provided by HolidayIQ.com to plan a better holiday and discover new holiday options across India.
It is India's first independent, unbiased and comprehensive travel guide, for the traveler, by the traveler. HolidayIQ firmly believes that popular opinion today can improve the experience of travelers and assist them plan better for their next holiday.
HolidayIQ’s aim is to leverage the feedback from actual travellers to help other travellers make correct holiday travel choices - whether it is selecting a destination to go to, an accommodation to stay in or a package to buy.