When using social networks for social media marketing activity, the pick up and coverage of such activity by widely read publications and authority figures is still pivotal in their success.
Online PR News – 07-June-2011 – – When using social networks such as Facebook and Twitter for social media marketing activity, the pick up and coverage of such activity by widely read publications and authority figures is still pivotal in their success, according to PR, search and social media agency Punch Communications.
Social media marketing is now mainstream with many companies providing social media services, be it hands on management, strategic consultancy or both. However, Punch has highlighted that unless a social media initiative is featured or mentioned by influential commentators or popular media through digital channels, its success could be limited.
Alex Smith, Account Manager at PR company Punch, said: “Whilst it’s not impossible to gather attention and feedback to initiatives without popular media, it is very difficult. The truly good social media campaigns that warrant such attention are the ones that will go on to become popular and viral, with the help of that added visibility.
“Obviously there are exceptions to this theory, but these are usually completely organic concepts that grow from almost nowhere, as opposed to planned social media campaigns. We firmly believe that the best social media campaigns are those that achieve visibility to a wider audience, through complimentary activity such as press and blogger relations, and SEO.”
Punch Communications is a leading PR, social media and SEO agency, with established skill sets in traditional and digital aspects of PR. Having evolved from being a traditional PR agency, Punch now offers search marketing and social media services to the vast majority of its clients.
Punch is currently running a social media campaign to find the latest bright talent in social media. For more information and to get involved, interested parties can visit the Punch Facebook page (www.facebook.com/punchcommunications), follow Punch on Twitter (www.twitter.com/punchcomms), or simply get in touch via www.punchcomms.com