Semple Fraser appoints Bourne to lead digital strategy

Leading Scots law firm Semple Fraser has selected Bourne to handle the redevelopment of its website and online strategy.

Online PR News – 15-December-2009 – – Leading law firm Semple Fraser has selected Bourne to handle the redevelopment of its website and online strategy.

The commercial law specialist selected Bourne to work on its creative strategy and site design following a multi-agency selection process. Responsible for all aspects of the online platform's development, the digital agency ( will bring its strategic, design and commercial expertise to bear upon a complete refresh of Semple Fraser's web activities.

"We're looking to maximise the advantages available to early movers at this stage of the economic cycle. While many companies have seen online development stall during the recent difficulties, Semple Fraser have looked to gain competitive ground by continuing to invest in innovative methods of lead generation. It's a measured, long-term approach that we're confident will reap dividends as the firm stakes its claim on the legal marketing space," said Dan Kersh, Bourne's Managing Director.

Established almost 20 years ago, Semple Fraser ( has 24 partners and over 150 staff working from its three offices. A recognised innovator in the legal field via its development of the Clarisys digital filing system - which gives clients the unique advantage of being able to access real time information about the status of any job at any time - the firm provides commercial law services to a range of high profile clients across the UK.

"I was pleasantly surprised and very impressed with Bourne's pitch for our website redevelopment. Not only did they have the creative credentials, but the added value was the knowledge of their whole team that was brought to the table. Their ability to look at the bigger picture and provide strategic advice as well as creative input is giving us a much more rounded solution for the project, which I'm sure will give us a much better finished result," said Julie Hecht, Marketing Manager at Semple Fraser LLP.

About Bourne
Geared to provide creativity that converts, Bourne is a leading digital agency with a difference. Their digital strategy experts operate globally from offices in Glasgow, London and New York, devising high-level creative and strategic campaigns that put their clients' brands in front of the audiences that matter.

Experts in PPC, SEO, CMS deployment, Lead Generation, enterprise technical solutions and cross-channel projects in multiple languages, content tones and styles using their own multilingual e-communication application (BASIS), Bourne's solutions deliver outstanding ROI for a range of leading brands including Ricoh, Dell, Symantec, Canon, McAfee, Royal Caribbean, Invitrogen and Adidas.