MyCUsurvey Launches Standardized Employee Engagement Survey to Assess Employee Satisfaction

Newest Survey Service Provides Cost-Effective, Turnkey Tool for Credit Union Managers to Measure Branch Performance Using Seven Key Performance Metrics.

Online PR News – 08-June-2011 – – EMERYVILLE, Calif. -- MyCUsurvey (, the latest online, low-cost, web-based research tool designed specifically for credit unions, today announced the release of the MyCUsurvey Employee Engagement Survey. This new research service has been designed specifically to provide credit union managers with an affordable, standardized approach to conduct employee satisfaction surveys to help gauge branch performance. The new Employee Engagement Survey will be demonstrated for the first time at ACUC, the America’s Credit Union Conference and Expo, June 19 – 21, in San Antonio, Texas.

MyCUsurvey’s Employee Engagement Survey was created specifically for credit unions to measure employee loyalty and satisfaction. Rather than creating your own survey, MyCUsurvey offers preconfigured survey templates designed specifically for credit union managers, measuring seven key areas of employee satisfaction. The Employee Engagement Survey measures:

- The Management Team, including the strengths and effectiveness of executive staff;
- Teamwork, including morale and shared goals of the team;
- The Mission and Goals of the Credit Union, including understanding and commitment to the mission and goals;
- Opportunities for Growth, including promotional opportunities, compensation, benefits, and training;
- Communications, especially whether internal communications are clear, fair, and effective;
- Standard of Quality, such as accountability and the effectiveness of doing business; and
- Likelihood of Respondents to Recommend the credit unions to family and friends.

The surveys are conducted using MyCUsurvey’s integrated Web/IVR (interactive voice response) system so there is no risk of interviewer bias.

“Our latest member satisfaction benchmark survey reveals that the in-branch and telephone experience is a crucial factor in promoting member loyalty. That means employee satisfaction is more important than ever, since happy credit union staff is more likely to promote a positive member experience,” said Dr. Jack Bieda, founder of MyCUsurvey. “Any credit union that cares about customer service needs to assess employee satisfaction regularly to make sure their branches are delivering the best possible member experience.”

Like the MyCUsurvey member satisfaction survey, the Employee Engagement Survey is delivered using standardized templates, and the results accessed through the MyCUsurvey web portal, so there is no need to hire additional staff to compose the survey and compile the results. Surveys are available starting at $700 for 100 employee responses.

MyCUsurvey also offers a branch member satisfaction survey. Other surveys, including an Overall Satisfaction Survey, Loan and Services Survey, Competitive Survey, and Lost Account Survey, are scheduled for release later this year. For more information, visit


Developed specifically for use by credit unions, MyCUsurvey provides an affordable approach to conducting meaningful research about customer satisfaction. MyCUsurvey offers surveys designed by credit union professionals to provide insight that is relevant, timely, and actionable, and that is benchmarked against national, regional, and like-sized competitors.

MyCUsurvey is a division of PinPoint Research Corporation, a market research firm that has been using computer and IVR (interactive voice recording) technology to power research studies since 1986. Today, PinPoint Research manages more than 20 million surveys per year, including research for the top 35 research companies in the country.

For more information, visit

Lisa Biasotti

Kelley Donovan

Tom Woolf
Woolf Media & Marketing