Rusty Moore, an author who normally charges between $27-$47 for any course he releases is giving away his latest creation, Abs Blueprint 1.0, for free. This is a full-blown ebook with 6 videos, that he was going to charge $47 for.
Online PR News – 07-June-2011 – – Rusty Moore has just announced that he is giving away his newest premium course Abs Blueprint 1.0 for free instead of being priced at $47. This came as a surprise since his 'Visual Impact' fitness brand has become a top seller on Clickbank (in the top 20 out of over 2,300 courses in Health and Fitness). The goal is to help both men and women get great six pack abs, regardless of their experience levels.
Here is Rusty's response as to why he decided to give this course away instead of doing a typical 6 figure fitness product launch...
"I wanted to use a similar strategy that Radiohead used when they gave away 'In Rainbows' for free. I just launched my Facebook Page and thought this would generate some good buzz to build up a Facebook presence."
Rusty simply asks for people to spread the word about his Facebook Fan Page if they like this advanced six pack abs course. It seems to be working because he just launched his Facebook Fan Page and it is approaching 10,000 fans.
Rusty Moore started his blog 'Fitness Black Book' in 2007 and it quickly spread by word-of-mouth. According to Rusty "My blog was the first blog to be targeted 100% at getting the lean Hollywood look. At the time, there wasn't a resource aimed at this type of physique".
By 2009 his blog reached critical mass and Rusty made a name for himself in the fitness industry. According to Rusty, he is on target to get 4-5 million visits to his blog this year. Which is pretty unusual for a one man operation.
In 2010 he released his men's course, 'Visual Impact Muscle Building' for $47. Back in spring of 2011, he released his women's course 'Visual Impact for Women' for $47 as well.
To get Rusty's latest premium course for free, simply visit this site: http://absblueprint.com