Youth communications specialists Fold7 report a record period in 2009 after strategic restructure. Chairman Charles Denton, former CEO of Molton Brown, will build on success for 2010.
Online PR News – 15-December-2009 – – Youth marketing & communications agency Fold7 has seen record growth this year, doubling 2008 profits before the 2009 half-year. Strategic developments within the company were instrumental in this triumphant success. Following the appointment of Charles Denton as Executive Chairman, Fold7 re-structured their teams and now operate three specialist divisions; Fold7 Creative, Fold7 Digital and Fold7 Moving Pictures.
Fold7 Creative works with some of the world’s leading consumer brands including Nike, Orange, Nokia, M&S and Carlsberg. Combining strong consumer insight and strategic, creative thinking they deliver dynamic projects across all communication channels.
Fold7 Digital specialise in intelligent online strategies and performance based marketing. Utilising all digital disciplines, they create tailored solutions to maximize the value of online brand presence.
Fold7 Moving Pictures creates dynamic viral campaigns, TV commercials and cinema adverts and has strong links with the UK music industry. They scooped “Best Music TV Advert” at this years Music Video Awards for Ministry of Sound’s ‘Chilled II’ album.
Joint founder, Simon Packer, explains; ‘The decision to create the divisions within the group was a dynamic step in terms of brand marketing, but it also felt like a natural evolution for Fold7. Defining our services lets us showcase the fantastic skills we have in each of the core areas of our business. It further illustrates that we can create, develop and deliver ideas across any medium”.
Further developments for this growing group are planned for 2010. Charles Denton, former CEO of Molton Brown and specialist in global consumer brand management, will drive the strategic direction of the Fold7 Group.
Denton commented; “Fold7 is a fresh and dynamic agency. They are market leading in terms of their creative ability and delivery. My role is to help them build on their extensive experience and develop the business to its full potential. Strategies for this will include some key acquisitions that will be announced in the New Year along with some exciting new client wins”.