New York Life Insurance signs deal with Multirace.com Series
06/06/2011

One of the nations leading insurance carriers, New York Life, is partnering with the Multirace.com Series. Multirace is one of the leading event management companies in the Southeastern United States. The one year deal was brokered by Lee Zohlman of Universal Multisport.

Online PR News – 06-June-2011 – – (Miami, FL.)- One of the nations leading insurance carriers, New York Life, is partnering with the Multirace.com Series. Multirace is one of the leading event management companies in the Southeastern United States. The one year deal was brokered by Lee Zohlman of Universal Multisport. New York Life will be offering their free child ID program at each event.

Everyone at New York Life is looking forward to the new arrangement, “New York Life is proud to support Multirace.com, home to so many athletes and their families,” said Peter J Busse of New York Life. “It’s gratifying to be able to sponsor local organizations that help our community and their quality of life. New York Life strongly encourages our team to give their time and talents to help make a difference.”

Lee Zohlman, who brought the two entities together, had this to say about the pairing, “We are grateful for New York Life’s sponsorship of these events which will have a lasting effect on the entire community. New York Life’s ongoing service has directly benefited many people in South Florida and their free Child ID Program is a great benefit to the athletes and their families.”

About NY Life
New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.
Please visit New York Life’s web site at www.newyorklife.com for more information.

About Multirace.com Race Series
Multirace organizes world-class multi-sport events with a special emphasis on the age group athlete. Multirace prides itself on its smooth and error free event operations and staying far ahead of the competition in the technology arena. For more information please visit www.multirace.com.

About Universal Multisport
Universal Multisport is a full service boutique sports marketing company that works to maximize various multi sport events revenue through sponsorship acquisition, relationship management and brand awareness programs.

Universal Multisport specializes in building successful corporate sponsor programs with triathlon, duathlon, running and other endurance events. Our company has a successful track record with major companies and large events integrating sponsorships as well as web, television and other media sales.

Currently Universal Multisport represents: Ironman Miami 70.3, Ironman San Juan 70.3, ING Miami Marathon and the multirace.com series. Read more at www.universalmultisport.com.