European Wax Center launches the SLOW IT BODY LOTION to offer guests a film-free lotion alternative
Online PR News – 06-June-2011 – – AVENTURE, FL (June 2, 2011) – European Wax Center, the world’s leading specialist in body waxing, has extended its offerings to include an exclusive product line featuring the SLOW IT BODY LOTION ($20 retail). The SLOW IT BODY LOTION helps guests further their Ultimate Wax Experience by fortifying their skin’s health, leaving it feeling silky smooth.
“Everyone knows that when you put on some lotions they leave you with a thick greasy film. You could literally run your nails along the skin and you would get the greasy film that is left behind under your nails,” says Jessica Coba, European Wax Center Co-founder and Director of Franchising/Director of Education. “All of that is not good for your skin!”
Most lotions on the market contain a substantial amount of grease not only yielding greasy skin results, but also preventing pores from breathing properly. Another problem with many lotions is associated with their artificial scents and colors, which are created from chemicals harsh to the skin.
Unlike these lotions, the SLOW IT BODY LOTION is designed to keep skin film-free. At European Wax Center, the body lotion is infused with Vitamins A, C, and E to ensure healthy and silky smooth skin. Additionally, to maintain better and longer-lasting waxing results, the SLOW IT BODY LOTION is formulated to detoxify, protect and soften hair while limiting hair density and length.
European Wax Center takes pride in its Comfort Wax™ System Four-Step Process that cleanses, protects, waxes and rejuvenates the skin. European Wax Center provides an exclusive non-strip wax formula and professional, efficient service from its wax specialists catering to all needs from leg waxing to nose waxing. Along with its unbeatable hair removal services, the European Wax Center exclusive product line allows guests to continue the Ultimate Wax Experience in their own homes. Carried exclusively by European Wax Center, the SLOW IT BODY LOTION can be found throughout its locations globally and across the United States at more than 200 centers.
ABOUT EUROPEAN WAX CENTER
European Wax Center is the Ultimate Wax Experience offering comfortable, healthy waxing and the European Wax Center exclusive four-step Comfort Wax™ system. Every service restores and rejuvenates skin while leaving it smooth and hair-free for weeks on end. Guests can enhance their experience and preserve their results with the European Wax Center line of high-end, products.
European Wax Center was founded by David Coba, Joshua Coba and Jessica Coba who spent more than 10 years developing the ultimate wax experience that features a high-quality wax developed in Paris, high-end products, a clean, professional environment, full-privacy Wax Suites, and efficient service. Today, European Wax Center is recognized as the leader in comfortable, healthy waxing and a national brand franchise. For more information about European Wax Center or to inquire about owning a franchise log on to www.waxcenter.com.