SMEI Philadelphia Presents Best Practices in Email Marketing for Small Business

A seminar on email marketing by David Yunghans, will be presented at the SMEI Philadelphia monthly breakfast and networking meeting on June 14, 2011, sponsored by the Philadelphia Business Journal.

Online PR News – 03-June-2011 – – Plymouth Meeting, PA, June 02, 2011 -- Email marketing is an inexpensive and highly effective way to build the relationships that are key to your business. Do you know how to write compelling headlines and content? How to increase the odds of having your emails opened and read? Small business owners and entrepreneurs can learn to leverage this tool more effectively by hearing some practical advice at the next SMEI Philadelphia Monthly Meeting.

At the meeting on Tuesday, June 14, 2011, David Yunghans, Philadelphia area regional Development Director for Constant Contact will speak about email marketing best practices. This monthly meeting will be held from 7:30 AM to 9:30 AM at the Plymouth Country Club, 888 Plymouth Road, Plymouth Meeting, PA. Click here to register. The fee for members and first time guests is $25.00, and the fee for non members is $45.00. Late fees apply after June 10, 2011.

David will provide tips to increase your email deliverability and open rates, write good headlines and content, and share strategies for getting and keeping high quality prospects, customers and members. You will learn how to:

Become a trusted email sender in the eyes of your prospects, customers and members.
Build your list! How to find and keep subscribers.
Get your emails open and read.
Turn your readers into more frequent buyers / supporters / donors.
Target your communications – how to get the right message to the right people at the right time.
Use email communications to improve customer / member loyalty.

Speaker David Yunghans has experience as a small business owner, and brings a wealth of knowledge in the areas of business development, professional training, and corporate meeting planning to help small businesses and nonprofits achieve success. As Constant Contact’s Philadelphia area Regional Development Director, David leverages his training and business development expertise to help local businesses maximize the power of relationship marketing through the use of online communication tools like email marketing and online surveys.

About SMEI

Sales Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. For more information, visit Founded in 1910, SMEI Philadelphia focuses on building relationships and strengthening business. Meetings are held on the second Tuesday of the month for networking, breakfast and professional development. For more information on membership and future events, visit

Contact :
Rick Simmons
Sales Marketing Executives International (SMEI)
93 Old York Rd
Suite 1 #710
Jenkintown, PA 19046