Lanner Unveils Global Channel Strategy

Process optimization specialist Lanner renews commitment to supporting channel partners and customer excellence as part of its business strategy at two-day Lanner Channel and Reseller conference in Prague, Czech Republic

Online PR News – 01-June-2011 – – Texas, Houston - Lanner, the process optimization solutions provider, renewed its commitment to supporting channel partners and customer excellence at a two-day Lanner Channel and Reseller conference in Prague, Czech Republic last week.

Speaking to an audience of channel partners from a dozen countries from across EMEA, Americas and the far east, CEO David Jones set out Lanner's focus for the next 12 months, including new channel relationships, key markets and territories, further investment in people, and a renewed focus on customer support.

As part of the simulation software provider's objective to grow its channel strategy, two new channel partnerships were announced during the conference.

Meanwhile, Germany's Lanner SimTech GmbH was awarded 'Reseller of the Year' for the second year in a row recognizing the firm's increased revenues and high levels of customer satisfaction.

Despite the current economic climate, the keynotes incorporated strong results from across the world, with successes highlighted in the oil and gas, defense, nuclear, food and beverage, automotive and electronics industries.

"Our partner programme forms a key part of driving Lanner's long-term strategy," comments David Jones, CEO, Lanner. "In order to build on the growth achieved in the last 12 months, we are committed to ensuring that our partners are consistent in delivering the high levels of customer support and service which form part of Lanner's ethos."


About Lanner:
Any business can use the proven simulation software and services delivered by Lanner to maximize its performance and optimize the use of resources. Lanner is an international company with headquarters in the UK and offices in the US, China, Germany and France. Its simulation software has delivered answers for commercial businesses and government organizations since 1979, helping them move toward operational perfection. Lanner's customers include some of the largest and most successful organisations in the world and its technology is embedded within leading software vendors' products including IBM, SAP, Oracle and Software AG.

To find out more, or follow Lanner on Twitter @Lanner