COLLOQUY Announces 9th Annual Loyalty Summit, Including International Loyalty Awards

Keynote Speakers: Jim Stengel, Former Global Marketing Officer, Procter & Gamble, and Simon Sinek, Author of “Start With Why”

Registration Information Available at

Online PR News – 02-June-2011 – – CINCINNATI (May 18, 2011) – COLLOQUY, a global provider of loyalty publications, education and research, today announced that its 9th Annual COLLOQUY Loyalty Summit will be held September 13-15, 2011, at Rancho Palos Verdes, Calif. The Summit, to feature some off the best-known names in loyalty and marketing, also will serve as the occasion for the 2nd Annual COLLOQUY Loyalty Awards, Presented by LoyaltyOne and Visa.

An invitation-only event designed to bring together the most progressive minds in loyalty marketing, the COLLOQUY Loyalty Summit features two full days of educational programming, highlighted by keynote presentations from:

• Jim Stengel, former global marketing officer at Procter & Gamble and CEO of The Jim Stengel Co., will present, “New Chief Marketer: Jim Stengel’s Approach to a Better World through Marketing” on September 14. When Stengel retired from P&G in October 2008, it marked the beginning of a passionate quest – to grow brands through a focus on higher ideals. To pursue his mission, Stengel wrote the upcoming book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. In his thought-provoking presentation, Stengel will explain how putting “higher ideals” at the center of an organization’s purpose results in stronger companies, inspired employees and loyal customers.

• Simon Sinek, author of the book “Start With Why,” will present “Simon Sinek and the Golden Circle: How to Inspire Loyalty by Answering ‘Why,’” on September 15. Sinek knows what inspires millions of consumers to buy one computer over another, and why the Wright brothers were the first to fly. He is leading a movement to motivate people to do whatever it is that inspires them most. His goal: To persuade as many people as possible that inspiration and loyalty are found not in “what we do,” but in “why we do it.” Sinek will illustrate the basic biology of human decision-making and how it positively affects the ways companies operate.

Among other highlights of this year’s Summit is the 2nd Annual COLLOQUY Loyalty Awards, Presented by LoyaltyOne and Visa, on the evening of Wednesday, September 14. The Loyalty Awards attracted such a positive response in 2010 that COLLOQUY has now expanded the nominations globally. For more information, visit the COLLOQUY Loyalty Awards web site at

Attendance at the COLLOQUY Loyalty Summit is limited to 200 executives at the early bird rate of $1,299 until June 30, 2011. To be considered please complete the short form at

Other confirmed speakers for the 2011 COLLOQUY Loyalty Summit include:
• Dennis Armbruster, Managing Partner, LoyaltyOne Consulting
• Greg Brown, Vice President, Loyalty, Promotion and Relationship Marketing, Choice Hotels
• Patrick Durkin, Corporate Director of Loyalty Marketing, Caesars Entertainment
• John Flynn, Senior Vice President, Consumer Engagement and Director-to-Consumer Marketing, Disney Worldwide
• Kelly Hlavinka, Managing Partner, COLLOQUY
• Tom Liutkus, Vice President of Marketing and Public Relations, TravelCenters of America
• Bryan Pearson, President, LoyaltyOne
• Sandy Perlman, Senior Director, Digital and New Media, AIR MILES Reward Program
• Michael Randall, Director of Sales, Facebook
• Stacy Speicher, Director of Brand Loyalty, Starbucks
• Lance Walker, CEO, Loyalty New Zealand

“The Loyalty Summit provides an opportunity to learn about the most creative accomplishments in Enterprise Loyalty,” said COLLOQUY Managing Partner Kelly Hlavinka. “The recovering economy, combined with emerging technologies, presents the perfect timing for a company to transform from a product-driven organization to a customer-focused one. We are honored to have once again assembled such an impressive faculty of loyalty-marketing leaders who will be sharing their experiences.”


COLLOQUY® comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. Owned by LoyaltyOne, COLLOQUY has served the loyalty-marketing industry since 1990 with over 40,000 global subscribers to its magazine and the most comprehensive loyalty web site in the world. COLLOQUY’s research division develops research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is a loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY’s proprietary methodology. COLLOQUY magazine subscriptions are available at no cost to qualified persons at or by calling 513.248.9184.