‘Ke Bani Crorepati’ kicks off on Mahuaa TV on June 6, 2011

v Watch the ultimate “Bihari Babu” Shatrughan Sinha on Bhojpuri KBC at 9.00 pm, Monday to Friday
v Overwhelming response from Bhojpuri viewers for entry
v Shatrughan Sinha visits the City of Joy to promote the show on Mahuaa TV

Online PR News – 02-June-2011 – – May 31st, 2011, Kolkata: The veteran actor Shatrughan Sinha is all set to host the Bhojpuri version of the popular game show Kaun Banega Crorepati on Mahuaa TV from June 6.

Just completing the entire shooting for “Ke Bani Crorepati” in Kolkata Shatrughan Sinha meets the people of the City of Joy and shares his experience during this shooting. He said, “I believe that the show “Ke Bani Crorepati” is all set to television content in the Bhojpuri language. It’s a tribute to the Bhojpuri language and the community that an international format like ‘Who Wants to be Millionaire’ (popularly known as KBC in India) is being made in the Bhojpuri language.

‘Who Wants to be a Millionaire’ a hit show in over 110 countries and known as Kaun Banega Crorepati in India, is for the first time being produced in the Bhojpuri and Bengali language and will be aired on Mahuaa TV and Mahuaa Bangla respectively. The ‘Classic KBC’ format will be on air, with contestants attempting 15 questions for a prize money of Rs 1 crore.
Across the world, this show is about ordinary people changing their lives for real and it is no exception in these two new avatars. To add to the entertainment quotient there will be celebrity episodes. Bollywood star Govinda, renowned singer Udit Narayan, former finance minister Yashwant Sinha and the Dabangg girl Sonakshi Sinha have joined the celebrity band wagon. The participants and viewers across the length and breadth of the entire Bhojpuri speaking belt will share a wonderful moments with the most popular actor-politician of the region Shatrughan Sinha.

"Sonakshi will be on the hot seat before me. Audiences will finally get to see baap-beti together on the
small screen first" added the proud father Shatrughan Sinha.

Announcing the show, Mr. Yubaraj Bhattacharya, CEO, Mahuaa TV said, "We have lined up a pipeline of exciting content for our viewers – both Bhojpuri and Bengali and KBC will be the first of the block. We want to scale new heights in creating local language content and KBC is a taste of things to come. We are proud to collaborate with Siddharth Basu and Big Synergy in taking this pioneering step and producing a world class show in these two languages. “Mahuaa Media Pvt. Ltd. -
MMPL believes in creating content in the ‘local’ language and play an inclusive role in a community. The company has been in the news and entertainment content business and is now adding movie and music to its portfolio. It has four channels on air now, catering to Bhojpuri and Bengali communities – Mahuaa TV (entertainment) and Mahuaa News (News) in Bhojpuri language and Mahuaa Bangla (entertainment) and Mahuaa Khobor (News) in Bengali language. Geographically, MMPL footprint covers Bengal, Bihar, Jharkhand and eastern UP.
MMPL is in the process of launching four more channels – a news channel in UP, a movie and a music channel in Bhojpuri and a music channel in Bengali. In addition to these forthcoming launches, MMPL is actively exploring opportunities to launch entertainment & news channels in other ‘regional’ languages.
MMPL is the brainchild of Mr. P K Tewari, a pioneer and a veteran of the regional media, and is a wholly owned subsidiary of Century Communication Ltd, and a sister concern of Pixion – one of the leading post production facilities in India.
Mahuaa TV -
Mahuaa TV is the first of its kind offering in the Bhojpuri language. Within a very short span of time it has captured the hearts of people in the Bhojpuri land ie Bihar, Jharkhand and eartern UP and through the DTH platforms all Bhojpuri speaking people across India and abroad. Coupled with Mahuaa News and soon to be launched Mahuaa Music and Mahuaa Movies, Mahuaa TV represents a formidable bouquet of content catering to one of the biggest communities in India. After its entry and consolidation, Mahuaa TV has lined up a pipeline of new content that is going to take the channel several notches up in the ratings. Ke Bani Crorepati is the first launch from that pipeline.
Ke Bani Crorepati
Ke Bani Crorepati is the first of the new show launches on Mahuaa TV. It’s an iconic show that has been a game changer for TV channels in India over the last ten years. It also marks the introduction of international formats into local languages and represents a huge up gradation of content for the Bhojpuri market. Produced by Big Synergy and hosted by Shatrughan Sinha, it can’t get any better. It’s a huge opportunity for millions of Bhojpuri viewers to relive the familiar experience in their own language and in their own flavor and change their lives completely.
About BIG Synergy

BIG Synergy has built its reputation as a leader in the field of format programmes, starting off as one of the country's first independent television production houses in 1988. Since then, BIG Synergy has been at the helm of producing some of the country’s most critically acclaimed programmes. Keeping abreast of constantly changing viewership, BIG Synergy has incorporated top of the line technology and state-of the art equipment, creating content and programme ideas in sync with market demands.

The company had a rich haul of multiple nominations and 11 awards in 2009, including the Indian Telly Award for Production House of the Year, for its excellence and variety of programmes - India's Got Talent on Colors, Aap ki Kachehri, Sach ka Saamna and Khelo Jeeto Jiyo on Star Plus and Dus ka Dum on Sony.

BIG Synergy is now producing television programmes out of 4 centres - in Delhi, Chennai, Kolkata and Mumbai.In association with Reliance Mediaworks (earlier known as Adlabs), the company has recently been renamed BIG Synergy Media Ltd, part of the BIG Entertainment group of Reliance ADAG.