The Red Lion brand of novelty athletic socks continues to provide fun, imaginative designs for any fashion taste and all ages. One of Red Lion's best-selling line of men's novelty athletic socks are pink socks.
Online PR News – 31-May-2011 – – Camden, NJ (Online PR Media) May 27, 2011 - Standard Merchandising, a sock and hosiery manufacturer, started the trend of novelty athletic socks and is the leading American producer of novelty athletic socks through its Red Lion brand.
Fun, funky kids socks aren’t just for kids anymore. Today Red Lion continues to provide fun, imaginative designs for any fashion taste and all ages. Some of the red lion athletic socks choices include Tie dye, Space dye, Animal/Animal prints, Geometric shapes (Dots, Stars, Checkerboards, Diamonds, etc.), Stripes, Flames, Flowers, Peace signs, and Argyles.
One of Red Lion’s best-selling lines of men’s novelty athletic socks is pink socks. Yes, believe it or not, the men’s athletic teams can often be seen wearing pink socks or pink ribbon socks.
In April, 2010, the Wakatipu Premier Rugby Team of New Zealand changed its’ uniforms from light blue, to pink, as it fundraised all year for the New Zealand Breast Cancer Foundation. According to Standard Merchandising Co. owner, Lee Tarnoff, “Pink socks are not just for females anymore. Over the last few years we have had a significant sales increase for pink socks and pink ribbon socks for men’s teams including football, rugby, volleyball, and soccer teams. It’s not uncommon to see a photograph of a whole football team outfitted in pink with their mothers standing beside them in the photograph.”
The company now stocks many of its pink and pink ribbon socks in men’s sizes. Tarnoff says further, “Overall we have also seen dramatic sale increases in these same styles of socks in both children and women’s sizes enabling us to make larger contributions to organizations that are involved with breast cancer research. We have continued to add new styles including a new pink plaid sock that will be sold both with a knit in ribbon and without the ribbon.”
Most styles of Red Lion’s socks are available as a stock item in a wide range of colors, but if a customer has a request for a certain design or pattern in a different color the company will custom make them for a small minimum of 3 dozen. It stocks yarn in over 20 colors including most athletic shades and 4 fluorescent colors. Many of the novelty athletic socks styles are available in children’s, women’s, and men’s sizes. The company also offers several other products in the same crazy/funky designs including soccer balls, headbands, wristbands, shoelaces and other accessories.
The company carries a large inventory and 99% of the orders are shipped the same day they are received. All of Red Lion athletic socks are “Made in the USA,” at Standard Merchandising Co.’s own knitting mill in Pennsylvania. No other outside contractors are used in the manufacturing of Red Lion athletic socks.
About Standard Merchandising Co:
Since 1978, Standard Merchandising Co. has been putting their sock manufacturing know how and experience to the test, producing its well known and loved novelty athletic socks as well as luxury socks of the finest imported yarns. Interestingly, it’s also a family owned business; the current owners are the third generation to own and run the business, which was started in 1922.
Standard Merchandising Co.’s knitting plant in Reading, Pennsylvania manufactures socks for a number of well-known labels, but today its main focus is on the development of its own brands. Besides Red Lion, other Standard Merchandising Co. brands include Nouvella, b.ella, QTFeet, E.G.Smith, and 2Brothers which offer novel yarns and construction for adventurous and youthful customers. 2Brother’s products are made from organic and recycled yarns for health and environmentally conscious consumers. Red Lion Products offers top quality novelty athletic socks in the most creative designs in the apparel and accessory marketplace. For more information contact call (856) 964-9700 or visit www.standardmerchandisingco.com.
Contact: Michelle Howe
Standard Merchandising Co.
1125 Wright Avenue
Camden, NJ 08103