Graphic Design & Web Development Experts Says Corporate Identities Involve More Than Just a Name

New York graphic design, web development, and SEO marketing firm says that when it comes to branding, there are many elements to consider, both online and off.

Online PR News – 11-December-2009 – New York, New York – “Having a corporate identity and marketing strategy that can boost a business’s bottom line takes careful planning and consideration,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York graphic design and marketing firm with clients around the globe. “More importantly, strategies should include various mediums, from print to online marketing, and should be seamless and congruent.”

From logo design and ad creation, to product branding and website design, Crisafi says that every aspect of a business’s plan to create a solid identity should mesh seamlessly. Unfortunately, many businesses hire different companies for different aspects of their corporate identity strategy.

“Often, a business will hire a graphic design firm to create its company logo and design its print ads, a website design firm to build its website, and an SEO expert to market the site,” says Crisafi. “This way of doing business is not only costly, but it often leaves rooms for holes in what should be the most important part of a business – its branding and marketing strategy.”

Crisafi says that the best way to save money and ensure that a marketing and corporate branding plan flows smoothly, both online and off, is by looking for a company that offers an array of different services under one roof.

“At dzine it, for example, we have a team of highly-skilled professionals that are experts in graphic design, website design, website development, marketing, search engine optimization, video production and more,” says Crisafi. “We can create complete packages to suit the needs of any business, large and small.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

Copyright 2009 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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