Marcel Friday, founder of hip-hop website, announces official launch of WHUTUPDOE.COM set for Christmas Day

Detroit local takes popular Detroit slang into a socially conscious hip-hop website

Online PR News – 11-December-2009 – – Marcel Friday, founder of hip-hop website named after a popular Detroit slang phrase, “WHUTUPDOE!” will launch Christmas 2009. The site will have a hip-hop themed journalistic appeal, while focusing on issues affecting the urban community from Detroit to Los Angeles and beyond.

The vision for WHUTUPDOE! has been a work in progress for the past four years. Prior to launching, Friday utilized social media networks such as Facebook and Twitter to promote the site and gain an avid fan base.

“I think the thing that will set us apart from your typical hip-hop site is that every piece will be conversational, with a lot of the writer’s personality injected in to everything,” said Friday. “And where else can you go to read interviews that’ll range from Slum Village to T.I., and then read a story about why you should be interested in the health care debate.”

Although the website will have a Detroit vibe, it will appeal to a national level with contributing writers from Chicago, New York and Los Angeles. Friday has even recruited G-Unit Records producer and Detroit native, Nick Speed to serve as a celebrity columnist.

Friday, a 25-year-old hip-hop enthusiast has extensive background in marketing, music and television broadcast. This Specs Howard graduate worked for Universal Music Group, the Detroit Pistons as a freelance television broadcaster and MGM Grand Detroit as a marketing representative. In addition, Friday is a freelance journalist landing articles in Detroit Fashion Pages, Avenue Report Men’s Magazine, DefCulture and VIBE, a national entertainment and hip-hop magazine.

WHUTUPDOE! is a national, hip-hop themed website dedicated to delivering the best in high quality entertainment features and everything else that matters to the urban community!