Give something back this Festive Season

Donate an Hour launches Christmas drive for Huis Luckhoff

Online PR News – 10-December-2009 – – It has been shown that individuals who witness a crime or accident on a busy street are less likely to report it to the authorities than those who are the only witness to an incident because they think that someone else will do it. Does the sourcing of donations and participation from people on the Internet work in a similar way? This was the topic discussed by Donate an Hour's Christine da Silva at Cape Town's Geek Dinner in November 2009.

Donate an Hour is a not-for-profit online initiative. The aim is to foster a spirit of collaboration for social change through the Internet. Essentially, Donate an Hour challenges individuals and businesses to donate the monetary equivalent of one billable hour to a worthy cause. Since the project's inception in October and its initial momentum, donations have waned.

"We had really hoped that the slow up-take was seasonal, but as time has worn on, I'm beginning to wonder whether individuals online are disinclined to contribute because they think someone else will," says Christine.

"Donate an Hour has received some donations - both monetary and in the form of items for this year's project, Huis Luckhoff. We really are very grateful for and appreciative of the support we've received so far - but there is a long road ahead in terms of where we'd like to be by mid-2010."

Donate an Hour aims to raise R500,000 for Huis Luckhoff, a home for the elderly and indigent in Rosebank, Cape Town. The home is partially subsidised by the Department of Social Services, but there are major shortfalls. The money raised will be used for much-needed upgrades and repairs to the facilities, as well as to retain valuable nursing and care staff.

It's really easy to get involved and to make a difference. Non-financial ways to assist include joining the Donate an Hour Facebook page, and inviting your friends to join too, this costs nothing and helps to spread the word. Similarly, if you have a blog or Twitter account, you could help to spread the message by blogging about the cause.

Businesses and individuals are also encouraged to donate and to challenge their friends and colleagues to do the same. Details of how to make a donation via EFT are available on the Huis Luckhoff and Donate an Hour websites. While Donate an Hour encourages a donation equivalent to one billable hour, absolutely any donation would be greatly appreciated.

"We've now also begun to organise offline fundraising events too," says Christine. "We enjoyed an early morning walk up Lions Head on 3 December, and we're planning a picnic next Tuesday evening, 15 December, at Clifton second beach in Cape Town."

These events are open to anyone and attendees are asked to consider an optional R25.00 donation which will go towards ensuring that the residents at Huis Luckhoff enjoy a few treats this Christmas. Details of forthcoming fundraisers can be found on the Donate an Hour Facebook fan page.