LeadWatchLive Hosts Complimentary Webinar on Bridging the Gap Between Marketing and Enrollment Teams
05/25/2011

Leveraging technology to manage and measure lead quality and provide protection from unsatisfactory vendors are keys to “a healthy marriage”

Online PR News – 25-May-2011 – – LeadWatchLive, a premier lead management solution, announced today that it is hosting a free webinar titled “Happily Ever After: Tips for a healthy marriage between marketing and enrollment.” The webinar will be held on Wednesday, June 1, at 1:00 p.m. EST/11:00 a.m. PDT for one hour. LeadWatchLive is a solution powered by EducationDynamics, the leading marketing information and technology services company dedicated to helping higher education institutions find, enroll and retain students.

The webinar is designed for higher education marketing and admissions professionals and will focus on how schools can improve the relationship between marketing and enrollment teams in order to create meaningful relationships with prospective students as they progress from initial inquiry to enrolled student. An expert panel will discuss:

• How effectively managing lead quality results in higher success rates, positive student experiences and lower marketing costs
• Ways to leverage technology and data to deliver the right prospective student to the right admissions/enrollment staff at the right time
• How to protect schools from bad leads, bad vendors and bad messaging

The featured experts are:

• David Meiling, Vice President of Advertising at CollegeAmerica Services, Inc.
• Christine Shelly, Executive Vice President at Grantham Education Corporation
• Patti Franz, Vice President of Enrollment Management at EducationDynamics

Following the webinar all attendees will receive a complimentary copy of EductionDynamics’ latest white paper, “Making the Case: Gaining Approval for Additional Budget to Market Online Programs.” The white paper draws upon surveys conducted with marketing officers throughout the country and outlines best-practice strategies and tactics that can be leveraged to advocate for increased marketing budgets.

“In this time of tight competition and even tighter industry regulations, it’s critical that schools be able to reach more and better-qualified students through effective, above-board practices. The enrollment and marketing teams are key lynchpins in this process. Simple steps such as better vendor management or creating consistent messaging can go a long way in improving student recruitment,” said Malcolm McLeod, Vice President of Inquiry Management Solutions at EducationDynamics. “This webinar will provide attendees with actionable insights that will ensure their school is consistent in its approach to serving the needs of a student, improving the experience for the student and helping the school meet its goals.”

Higher education professionals who are interested in attending the webinar can register here: https://www2.gotomeeting.com/register/332468858

About LeadWatchLive™

LeadWatchLive is an inquiry management solution designed to aid schools in their student prospecting efforts. The system was developed in collaboration between EducationDynamics and some of its partner schools and provides a state-of-the-art inquiry management platform that caters to the specific needs of higher education institutions. LeadWatchLive provides schools with significant intelligence into the leads that convert the best, the lead sources that do and do not generate the greatest number of qualified students, as well as a streamlined media management process. Offered both as a licensed, self-service platform to help higher education marketing teams manage student prospects and optimize lead generation campaigns, or outsourced to EducationDynamics’ Media Management Services, LeadWatchLive is just one of the many prospecting, enrollment and retention tools offered by EducationDynamics to help colleges and universities succeed in their student recruitment efforts. For more information, visit http://leadwatchlive.com