Over the past 20 years the music industry has had to change the way it operates due to the affects of internet and digital media on distribution and sales.
Online PR News – 18-May-2011 – – Over the past 20 years the music industry has had to change the way it operates due to the affects of internet and digital media on distribution and sales. By using social media bands and musicians are able to maximise their exposure and ultimately increase record sales, says PR Company Punch Communications.
From the 1950’s to the late 1990’s, the music industry relied on a tried and tested promotional platform that utilised press, radio play and traditional marketing plans to help break recording artists into the mainstream. Bands and musicians aspired to get signed to major labels in order to receive million dollar advances, hoping to be launched into stardom. Unfortunately, the former promotional model of the music industry could not keep up with the impact of the internet. File-sharing and illegal downloading has had a negative impact on the amount of money record labels now have to spend on their artists.
However, in today’s digital landscape musicians do not have to rely on record labels to help promote their work. Using social media channels bands and musicians can reach their audience instantly. In the late 90’s, bands could use website forums and chat rooms to interact with their audience and increase their fan loyalty. This has evolved into bands using sites like Myspace to host music and interact with their fans via the comment boxes. Facebook has evolved to include Pages, which allows bands and musicians to create an online community where fans can interact with each other as well as directly with the musician or band.
Using Pages on Facebook, bands can keep in constant communication, updating fans on tour dates, album releases and even interacting with fans by asking their opinion on upcoming singles. The more a band interacts with their fans, the more they can maximise their exposure. Fans will tell their friends about the band, which in turn will gain more fans.
Erica Whiteman, Account Manager at Tech PR and Search Agency Punch Communications commented: “Bands and musicians that interact with their fans on social media sites like Facebook, YouTube and Twitter are more likely to increase and maintain their fan base. They don’t have to rely on record label money to promote their music. They can talk to their fans directly and reward their fans by uploading exclusive tracks only available to those who follow the band on Twitter or Facebook.”
While it takes time to maintain and nurture a growing fan base, using social media channels can help spread the word about new album releases, tours and videos across the globe with the click of a button on a website. For more information on how bands can use social media to maximise their exposure, contact www.punchcomms.com