Voucher codes entice hungry diners and help keep restaurants afloat
12/09/2009

Restaurants have been a noted casualty of the recession, with even properties owned by famous chefs such as Gordon Ramsay affected. In order to survive the difficult period, they have turned to discounting in numbers. The voucher codes site VoucherSeeker (http://www.voucherseeker.co.uk/vouchercodes), currently lists out over 50 such printed vouchers for restaurant use, covering everything from pizzas to fine dining.

Online PR News – 09-December-2009 – – Restaurants have been a noted casualty of the recession, with even properties owned by famous chefs such as Gordon Ramsay affected. In order to survive the difficult period, they have turned to discounting in numbers. The voucher codes site VoucherSeeker (http://www.voucherseeker.co.uk/vouchercodes), currently lists out over 50 such printed vouchers for restaurant use, covering everything from pizzas to fine dining.

Consumers are more interested in saving money and are therefore more knowledgeable about which tools to use when finding discounts. Through the convenience of the internet, shoppers are able to compare prices online, and can get discount vouchers for money off products. This eve applies to supermarket shopping, where Asda recently reported a 40% increase in online sales.

Consumers are cutting back on treats such as eating out and have begun ‘shopping down’, where they choose to shop at less expensive retailers in order to save money. However, some consumers have found ways to enjoy a meal out for less by using discount codes for money off restaurant bills on sites such as VoucherSeeker. According to MoneySupermarket, 40% of shoppers use restaurant vouchers, with one in four admitting they only visit a restaurant if it has vouchers on offer.

“People think that sites like VoucherSeeker only do Vodafone promotional codes (http://www.voucherseeker.co.uk/file/8c07f9b2387a79aa4860f829cdf713e7/vodafone-promotional-code.html) or Currys discount codes (http://www.voucherseeker.co.uk/file/a62ac26940c49940f7f8da1eabd901e1/currys-discount-codes.html) for money off electricals and mobiles,” states Ed Wilkinson, VoucherSeeker Director “But we also have lots of restaurant vouchers. Popular restaurant vouchers on VoucherSeeker include promotional codes for Pizza Express and discount vouchers for Ask. Site users look for voucher codes for restaurants they love so they can have a treat without worrying about the cost.”

Research company Grass Roots found that three quarters (76%) of customers have used discount codes when visiting a restaurant in the past 12 months. Consumers are using restaurant vouchers in order to save money on eating out. In fact, Grass Roots found that 69% of diners have used promotional codes for exactly this. Tipping is also a victim of the recession, with 28% of customers stating they tip less.

Voucher codes are also ensure customer loyalty for food chains. 95% of customers who have used a voucher code for money off, are going to or are planning on returning to the restaurant based on their experience.

A trend which has occurred during the recession is the rise in popularity of the all you can eat buffet, where hungry diners pay a set price and eat all the food they like. Consumers perceive these restaurants as value for money as they are often very cheap and as previously mentioned, consumers can eat as much or as little as they want for a flat fee.

Diners’ perception of value has changed. All you can eat is seen as value for money as there is no limit to the food served.
Grass Roots research further found that consumers have come to expect more for their money. Services which previously had been perceived as an excellent service are perceived as standard today.

One company which has gone the extra mile regarding the discount voucher is Pizza Express. Not only does the chain offer discount codes for money off meals, but also teamed up with Orange to deliver more savings to Orange’s successful ‘Orange Wednesday’ deal. Due to Orange and their two for one on cinema tickets, Wednesday is the next popular day to visit the cinema, apart from Saturdays. Pizza Express has since offered Orange customers not only 2 for 1 on cinema tickets, but a main course and free side.

The recession has been difficult for restaurants, as people cut back on eating out in order to save money. Restaurants which offer promotional codes and vouchers from sites such as VoucherSeeker (http://www.voucherseeker.co.uk/vouchercodes) are more likely to survive the recession as consumers choose to eat out but use voucher codes to pay.

About VoucherSeeker

http://www.voucherseeker.co.uk is a leading UK voucher codes website. It features all the latest vouchers, voucher codes and discount codes from a wide range of shops and top brands. Users can use the site to find the latest discount vouchers and promotional codes to save money on many products and services. VoucherSeeker also provides its users with details of all the latest sales and promotions.

For further information, please contact Deborah Read at VoucherSeeker: email: deborah.read@clickangel.co.uk, direct line: +44 113 380 0891.

VoucherSeeker® and ClickAngel® are registered trademarks of ClickAngel Ltd. All other trademarks are the property of their respective owners.