New York SEO Company Explains How to Optimize Your Press Release Strategy

Manhattan SEO firm, offering SEO training classes, says that improving your link building strategy through press releases can effectively drive traffic to your small businesses website.

Online PR News – 17-May-2011 – New York, New York – According to Peter Crisafi, Vice President of dzine it, Inc., (, a leading Manhattan search engine optimization (SEO) and Internet marketing firm that offers SEO classes through its popular ExpressoSEO ( program, press releases syndicated across hundreds of websites can be a powerful aspect of any link building campaign.

“Unfortunately,” Crisafi says, “most companies are not well versed in press release distribution. In fact, 99.5% of press releases are not optimized for the web.”

Google places emphasis on getting your business or product name out there, but optimization is essential for a good press release campaign. In fact, Crisafi says that your company’s press release strategy should be under your businesses SEO umbrella.

“Everything matters in your press release, from the way you currently build links and your site’s content, to how your business positions itself and operates,” says Crisafi. “Always strive for high quality links that come from trusted sources, with a history of best practices, and relevant links, meaning that the sites your press releases are syndicated on are relevant to your niche.”

Crisafi says that press releases should focus on driving high quality traffic and not stuffing keywords. He also notes that press releases should include any relevant high-value links, whether they are long tail keywords or generic phrases.

“Many SEO amateurs will try and push to syndicate your releases across a wide variety of low quality sites,” says Crisafi.
“That is why it is always a good idea to distribution list, or a backlink analysis of an SEO company’s previous work.”
According to Crisafi, press releases offer permanent article links. While the standard news media is great for a few high quality links, blog and article links are more permanent in the long run, he says.

“If you aren’t getting links in your press releases, there is no value being created,” Crisafi adds. “The same goes for sites that place restrictions on links, such as ‘nofollow’ or redirected links.”

He also notes that when hiring a company to handle your business’s press releases, be sure that you are well-versed in SEO best practices. If you currently distribute press release material, review past press release effectiveness.

ExpressoSEO, a division of dzine it, Inc, a New York web design development and search engine optimization (SEO) firm, offers organic web marketing classes that teach professional website optimization techniques. ExpressoSEO teaches on-site optimization techniques including the proper use of meta tags, copy writing and editing skills, keyword placement, proper navigation structure, site map creation, headline and content placement, and more. ExpressoSEO also trains students in off-site optimization including proper linking, Google webmaster tools, MSN webmaster tools, how to submit site maps, press release distribution, video marketing, and more. For more information, call 212.989.0813 or visit

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