Dale R. Schmeltzle, the founder of CFO America, LLC today announced the release of his new book, Highly Visible Marketing - 115 Low-cost Ways to Avoid Market Obscurity.
Online PR News – 17-May-2011 – – (Colleyville, TX May 17, 2011) Dale R. Schmeltzle, the founder of CFO America, LLC today announced the release of his new book, Highly Visible Marketing - 115 Low-cost Ways to Avoid Market Obscurity. The book is a practical "how to" guide to effective marketing opportunities in today's age of instant communications. It was written specifically for small businesses, those lacking both marketing experience and a staff with adequate resources to support a dedicated marketing function. It is now available through Amazon.com.
Mr. Schmeltzle, a CPA, was asked why someone with formal training in finance and accounting would write a book on small business marketing. "I wrote Highly Visible Marketing in response to a new groundswell of hard-working people who were forced to become entrepreneurs when recent economic conditions displaced them from their lives in corporate America. I am talking about factory workers, contractors, engineers, sales people, artisans, computer technicians and teachers, just to name a few. Unfortunately, they are not marketing specialists or accountants. Yet to be successful as a small business owner, they must possess this essential knowledge, or have access to someone who does." Schmeltzle went on to say, "By combining my financial and business operations background, I was able to write a book specifically intended for an audience without extensive business experience. I am excited that approximately two-thirds of the ideas can be implemented without any out-of-pocket expenses, only the cost of your own time. Most will be less than $100, and none should exceed a 3-figure investment."
CFO America is dedicated to helping small business owners define, implement and monitor the strategic and tactical elements necessary to achieve long-term operational and financial success. They provide fractional or part-time CFO and executive management expertise not available on an in-house basis. For more information, contact the company at support@CFOAmerica.net or visit: www.CFOAmerica.biz" target="_blank" class="highlight_link">http://www.CFOAmerica.biz.