Pop Rocks® Announces New “Being Your Friend Rocks” eCard Now Available Exclusively at Pop-Rocks.Com

Kids of All Ages are Popping Personalized eCards To Best Buddies Throughout the Web Thanks to America’s Original Popping Candy

Online PR News – 19-May-2011 – – Atlanta, GA, May 17, 2011 -- Rocked by the explosive success of Pop Rocks® April “My Friends Rock” daily $100 giveaway - America’s one and only original popping candy brand, Pop Rocks, announced today that it is now offering Pop Rockers yet another opportunity to let their friends know that they really ROCK with a free “Being Your Friend Rocks” eCard.

The new eCard, available for free exclusively at Pop Rocks’ official website: www.pop-rocks.com features some of April’s daily $100 winners’ entry messages of friendship. Portrayed in snappy colorful graphics, the messages are posted pushpin style to a fun Being Your Friend Rocks “Bulletin Board” with a special area left open for personalization of the eCard to and from BFFs.

Sending a Pop Rocks eCard is easy and requires the sender to just fill-in who the card is TO and FROM. Once completed, the sender simply clicks on the send button and Pop Rocks will deliver the eCard directly to their friend’s email box – all free of charge.

Pop Rocks Being Your Friend Rocks eCards are the third in a series of popular eCards to be regularly offered as part of the brand’s 2011 35th Anniversary celebration. And that’s just for starters! More web and social media excitement is just around the bend with new Pop Rocks eCards, contests, giveaways and fun to come!

About Pop Rocks:
The one and only original popping candy brand, Pop Rocks, is America’s best selling popping candy and has been enjoyed by and is a favorite of an ever-growing variety of loyal confections lovers of all ages since the 1970´s. After 35 years at retail, Pop Rocks maintains an extremely high brand awareness and continues to use unique marketing programs that appeal to kids, teens and people of all ages. Become a Pop Rocks fan on facebook by visiting www.facebook.com/poprockscandy today!

Pop Rocks BFF eCard Graphic is available for download with Right Click / “Save Image As” at: http://www.stylegroup.com/popbff.jpg

Tom Dugan
The Steven Style Group
New York, NY