Superia announces “Meet Superstar Ileana Scheme”
12/08/2009

If you have dreamt of it, now you get a chance to live it! ITC’s personal care product brand, Superia, is running a campaign in select towns of Andhra Pradesh which will give the consumers a terrific opportunity to meet the iconic superstar Ileana D'Cruz. This scheme started on November 15, 2009 and will go on till January 15, 2010.

Online PR News – 08-December-2009 – – If you have dreamt of it, now you get a chance to live it! ITC’s personal care product brand, Superia, is running a campaign in select towns of Andhra Pradesh which will give the consumers a terrific opportunity to meet the iconic superstar Ileana D'Cruz. This scheme started on November 15, 2009 and will go on till January 15, 2010.

Keeping up its promise of delivering a unique brand experience to Indian consumers, the brand has introduced an exciting scheme, “Meet Superstar Ileana” in the state of Andhra Pradesh. The scheme directly highlights brand attributes of youth, confidence and quality and brings out the winning spirit of society. Riding on the tagline 'Aisi Chamak ki Duniya Bole Pehle Aap', Superia covets to give consumers a wonderful experience and superb opportunity through this scheme.

Consumers are encouraged to participate in the scheme by filling in a coupon that is made available on the purchase of Superia soaps and shampoos at the retail outlets for a limited period. At the end of the scheme, one lucky winner from each city where the scheme is operational in Andhra Pradesh will be presented with the exciting opportunity of meeting the sensational Ileana D’Cruz.

“I am extremely proud to be associated with Superia Soaps and Shampoos and completely believe in the brand. I am very excited about this scheme and feel honoured to be a part of the Superia family. I look forward to meeting with the people of Andhra Pradesh and extend my best wishes to all the participants,” remarked movie star, Ileana D'cruz, brand ambassador, Superia soaps and shampoos.

Expressing his views on the scheme, Mr. Sandeep Kaul, CEO, Personal Care Products Business, ITC Limited said, “Superia continues to provide its consumers an opportunity to live their aspirations and “Meet Superstar Ileana Scheme” is one such idea that gives people a chance to get close with their favorite super star. We have been able to successfully establish our brand Superia in a small span of time and this has been possible because of the overwhelming support that we have received from our consumers. This scheme is an expression of our gratitude and commitment towards our consumers.”

Superia Soaps and Shampoos have carved a niche for itself in the Indian market, riding high on its superior and quality product offerings. This 2-month scheme will further strengthen the brand’s position in the market.

Go grab the opportunity with a Superia product as it brings alive the magic of meeting the dream star – Ileana D'cruz!

About ITC
With a deep understanding of the modern Indian consumer, ITC Limited has made a mark in the personal care industry with world-class products under the brands Essenza Di Wills, Fiama Di Wills, Vivel Di Wills, Vivel & Superia.

About Superia Brand
Continuing with its tradition of offering superior products and brand experience to the modern Indian consumer, ITC launched the Superia range of Soaps and Shampoos in select markets in October 2007. Superia is now one of the fastest growing brands in many states and has become a brand of popular choice for consumers in a short span of time. The delightful fragrances for the various products have been developed with leading international fragrance houses. The aesthetics and packaging for the products have been developed with leading designers after extensive consumer research.

Superia Soaps
Superia Soaps enriched with natural ingredients are available in four soap variants with a range benefit of radiant glowing skin. Each of the variants has been designed to deliver specific benefits to the various consumer needs.

• Fragrant Flower with the fragrance of Rose & Lavender Oil
• Soft Sandal with the fragrance of Sandal & Almond Oil
• Natural Glow with Neem & Coconut Oils
• Healthy Glow with Orange Oil

Superia Shampoos
Superia shampoos with triple conditioners and natural ingredients offer two beauty shampoo variants with a range benefit of natural shiny hair. Another addition to the Superia shampoo portfolio, Superia Maxi Protect Active Health shampoo comes with the benefit proposition of clean and healthy hair.

SHAMPOOS: For Shiny Hair

• Shiny Black with Triple Conditioners and the natural goodness of Hibiscus & Brahmi extracts
• Vibrant Green with Triple Conditioners and the natural goodness of Amla & Arnica extracts

SHAMPOOS: For Healthy Hair

• Maxi Protect Active Health Shampoo containing Germ Fighter, Protein and Vitamins

For further details please contact.
Divya Sibal-9818259257