Try your first Yardley Deodorant on Facebook!

Yardley of London launches “Get your Yardley” initiative on Facebook

Online PR News – 15-May-2011 – – Yardley London, a brand of Wipro Consumer Care and Lighting, launched the ‘Get Your Yardley’ initiative on their official Facebook page today. The initiative aims to showcase Yardley’s rich, international fragrances to the users and give them a chance to try the exotic, legendary Yardley fragrances – for FREE !!!
A user simply needs to log on to to avail of this offer. The user can then request the Yardley Deodorant of his/her choice just through a click. The choices for the users include premium fragrances from Yardley, like English Lavender, English Rose, Lily of The Valley, Red Roses and Jasmine.
Yardley of London has a royal history of 240 years, and has launched this initiative specifically for their young audience that identifies with Yardley’s signature fragrances or would like to try the brand for the first time. Katrina Kaif is the current brand ambassador for Yardley Deodorants.
Commenting on the ‘Get Your Yardley’ campaign, Sriram Iyer, Business Head, Wipro Yardley said, “This is our attempt to give the women of today an opportunity to get acquainted with Yardley and its rich, international and long lasting fragrances. Yardley is a historic brand, which a lot of today’s youth would like to connect with, and this campaign is aimed at creating that opportunity. We are sure that users will be able to get an experience of what makes Yardley so special.”

About Yardley London:
Established in 1770, Yardley London is one of the oldest and most reputed cosmetic companies in the world. The brand became recognised as a world leader in soap and perfumery by the beginning of the twentieth century. Currently, its product range consists of fragrances, bath and body luxuries, skin care and hair care products. It is one of the few brands worldwide to be endorsed by the British Royal Family.

About Yardley of London - on Facebook:
Established in March 2011, Yardley of London is the official presence for Yardley in India. One of the oldest and most reputed cosmetic companies in the world, Yardley Facebook has been created to build a brand connect which is in sync with the thought and outlook of the young audience on Facebook.