The Lazy Dog Cookie Co Inc named 2011 sofi ™ Silver Finalist for Outstanding Pet Product
05/13/2011

2011 sofi™ Silver Finalists

The Lazy Dog Cookie Co Inc named 2011 sofi ™ Silver Finalist for Outstanding Pet Product
By the National Association for the Specialty Food Trade

Online PR News – 13-May-2011 – – Ballston Spa, NY (May 12, 2011) – The Lazy Dog Cookie Co Inc has been selected as a Silver Finalist for Outstanding Pet Product in the 2011 sofi™ Awards from the National Association for the Specialty Food Trade, Inc. The sofi Awards recognize excellence in specialty foods and beverages and are a coveted industry honor. “sofi” stands for Specialty Outstanding Food Innovation.

The Original Pup-PIE Happy Birthday was one of 110 Silver Finalists selected by a national panel of specialty food experts from 1,657 contenders across 31 Awards categories. Gold Winners will be announced in a red-carpet ceremony July 11, 2011 at the Summer Fancy Food Show in Washington, D.C. hosted by noted chef Cat Cora.

“It’s an honor to have our Original Pup-PIE Happy Birthday selected as a Silver Finalist for the second consecutive year,” said Amy Augustine, founder of The Lazy Dog Cookie Co Inc. “More and more pet owners are learning the importance of feeding their pets high-quality, all-natural products, but also how much fun it can be to treat them to something special while celebrating milestones in their life.”

The company’s signature 6” Pup-pies are wheat and corn free and are available variety of flavors including Carob Peanut Butter, Old Fashion Apple, Home-Style Pumpkin, Banana Nut Brownie, and Deep Dish Pizza in addition to the award-winning Happy Birthday pie.

The sofi Awards are open to members of the NASFT, a not-for-profit trade association established in 1952 with more than 2,900 members throughout the U.S. and abroad. For more information on the NASFT and its Fancy Food Shows, go to www.specialtyfood.com and for complete coverage of the 2011 sofi Awards, visit foodspring.com/sofiawards.

“The field was the most competitive yet, with more than 1650 entries across all 31 Awards. The innovation and quality of the finalists are a true testament to the entrepreneurial spirit of our members,” says Ann Daw, president of the NASFT.