New RedEye Webinar: Remarketing - How email can Convert more Online browsers into Buyers
05/14/2011

Join us on 19thMay 2011 to discover Best Practice Remarketing techniques

Online PR News – 14-May-2011 – – Shenley Wood, Milton Keynes, May 10, 2011 - Remarketing is one of the simplest, yet most effective, methods of using email marketing to drive more revenue and improve ROI. Targeting existing website users, browsers and customer is proven to boost conversion substantially. RedEye today announces the third of its series of concise, free digital marketing webinars, ‘Remarketing Best Practice’ is designed to show you how to use email to convert more online browsers into online buyers.

The webinar takes place on Thursday 19th May 2011 at 3.00-3.30pm and will be presented by RedEye CEO, Mark Patron.

This insightful webinar will help attendees:

Understand what remarketing is and how it can be applied to email to improve online sales.

Learn best practice techniques to capture data, and how to target this data with engaging emails that will improve ROI.

Discover some of the best ways to remarket to your customers and increase conversion.

How to Attend

To register for free visit: http://www.ondemand.redeye.com/learning-centre/webinars/

Title: Remarketing Best Practice

Date: 19th May

Time: 3pm-3.30pm

About the speaker
Mark Patron has been CEO of RedEye since 2006. He has 25 years experience in direct, data and digital marketing. He founded leading direct marketing companies Abacus and Claritas UK, now Acxiom. Chairman of AIM listed company Twenty Plc, he was voted one of UK’s most influential direct marketers by readers of Precision Marketing magazine.

Press Contacts : Katie Traynier, Marketing Manager,katie.traynier@redeye.com, 01908 340 903

About RedEye:
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

Contact:
Katie Traynier
Marketing Manager
RedEye
26 Shenley Pavilions
Chalkdell Drive
Shenley Wood
Milton Keynes MK5 6LB
01908 340 903
katie.traynier@redeye.com
http://www.redeye.com