A leading online flower retailer is one of the first online shops in the UK to link up with the social media.
Online PR News – 07-December-2009 – – Serenata flowers believes that its prize-winning online florist service will be even more advanced by its link-up with Facebook® Connect to spread the word by mouth.
The Facebook® Connect technology enables users to log in to Serenata’s website using their Facebook account information.
As such it will be a potential for Serenata’s consumers to share information about Serenata's flower delivery products with all their Facebook connections on their Facebook Wall. They can also bring their friends shopping with them into the flower shop.
Peter Ahl, Managing Director of Serenata Flowers, said: "We are pleased of being one of the initial online businesses to integrate with Facebook® Connect.
"Facebook members can as an example ask their Facebook friends what they think of a certain product, and actually, customers will be able to bring their friends shopping with them to our site.
"I can observe that it can ease and encourage for people to celebrate each other, imagine a man asking his friends about the style of a certain type of flowers to surprise his girlfriend, and in fact they both may easily be stimulated to shop at the same time in our flower shop."
A rising number of companies and social networking sites in the US have already adopted the power of Facebook® Connect, and adoption is continuing to develop in a diversity of areas including e commerce.
Facebook® Connect features seamless, one-click authentication, Facebook friend account linking and distribution back into a user's Facebook stream. Customers do not have to create a separate account for every Facebook Connect website but can use their one-click login details for all sites.
Using Facebook Connect for authentication has been proved to significantly boost user registrations and overall site engagement.
Peter added: "Leveraging your social network in this way would by no means have been possible in the real and old world of florist shops. Imagine two guys in the past walking into a flower shop to discuss what flowers to purchase for their wives or girlfriends?"
Serenata Flowers is a first class online florist with an enhanced uk flower delivery service early mornings and evenings for those who want to order flowers in a smooth way.
Facebook® is a registered trademark of Facebook Inc.