SEO Firm Discusses the Basic Principals of Website Optimization

Leading New York search engine optimization and Internet marketing firm says that SEO may be daunting, but there are three basic keyword principals that are easy to follow.

Online PR News – 06-December-2009 – New York, New York – According to Peter Crisafi, Vice President of dzine it, Inc., a New York website development, Organic search engine optimization (Oragnic SEO), and Internet marketing firm with an array of clients, there are three keyword principals that websites must follow in order to achieve success among the major search engines.

“Understanding the art of SEO can be daunting, which is why so many business owners hire firms like dzine it to optimize their websites for better search engine placement,” says Crisafi. “However, even if you are using an Internet marketing firm to optimize your website, it is good to know just what it takes to ensure that your ecommerce site has been set up for maximum performance.”

The first rule of thumb, Crisafi says, is to know where to place important keywords. According to research done by major search engines like Google, website visitors tend to look at three sections of a web page the most; the top, the bottom, and the middle. Crisafi says that these are the areas where your strongest content and most of your keywords and phrases should be placed.

“The second principal is to pay close attention to the proximity and placement of your key words and terms,” says Crisafi. “If we are talking about a website for a personal injury law firm in New York, the key phrases should be congruent.”

Crisafi uses the term “New York personal injury law firm” as an example.

“Those words should be strung together,” he says, “not placed haphazardly around the page or the search engines will not pick up on the theme of the website.”

Finally, Crisafi says that keyword density plays an important role in optimizing a webpage. Ideally, he says, a page should feature a density of four percent. In other words, there should be no more or no less than four percent of the content made up keywords and phrases.

“With search engines it is all about balance,” says Crisafi. “If a website does not have enough keywords, it may be overlooked, and if it has too many, it may be ignored.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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