ADI’s Big Screens joined a host of big screen stars as Disney’s new 3D animated movie, A Christmas Carol, took over London’s city centre for one of the capital’s biggest ever Christmas events.
Online PR News – 05-December-2009 – – ADI’s Big Screens joined a host of big screen stars as Disney’s new 3D animated movie, A Christmas Carol, took over London’s city centre for one of the capital’s biggest ever Christmas events.
The launch stretched across the capital and was centred around – for the first time ever – a huge co-ordinated Christmas lights switch-on between Oxford Circus, Regent Street and St Paul’s, before the worldwide premiere of the film in Leicester Square.
A different star of the movie was at each location to turn on the lights, with Jim Carrey, Bob Hoskins and Colin Firth all flicking the switch at exactly 6.17pm. Prior to the switch-on, crowds had been entertained by a host of British pop stars, including The Saturday, Scouting for Girls, Spandau Ballet and Little Boots, as well as stars of hit London Musicals Oliver, Sister Act and Hairspray.
With hundreds of thousands of people crowded into some of London’s busiest shopping streets, ADI’s screens played a vital role in ensuring everyone got a great view of all of the action! ADI were contracted by creative agency Clear Island to provide a total of seven screens across the capital, all from ADI’s range of smaller urban iCONICs and including 3 iCONIC 12s, 2 iCONIC 15s and and 2 iCONIC 25s.
With the busy city centre streets not closing for traffic until late afternoon, the quick setup time and easy manoeuvrability of the LED screens was vital, and enabled them to be moved into place quickly and up and running within 30 minutes, ready for the 5pm start. All screens ran off their own on-board generators and took a live microwave link from the event production companies, making them fully self-sufficient.
Once the switch-ons had taken place the screens played out footage from each of the sites, before the huge crowds joined together in a Christmas Carol Sing-Along World Record Attempt, led by opera star Andrea Bocelli.
Events drew to a close at around 7pm, at which point ADI’s iCONICs quickly derigged and were off-site within the hour before the roads re-opened for traffic. The focus of the evening then moved to Leicester Square, where the world premiere of A Christmas Carol was taking place.
ADI Business Development Manager Harj Virdee commented: “It was a pleasure to be involved in this huge event. ADI have provided screens for a number of events in London’s city centre this year and these events in busy city streets are ideal for our smaller iCONIC screens, particularly the iCONIC 15 which has double-sided screens.”