Web Design Experts Offer Tips for Successful Website Redesign

Leading New York website design expert says there are a number of thoughts to keep in mind when redesigning an existing website.

Online PR News – 03-December-2009 – New York, New York – Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website design and web development firm with clients throughout the United States, says that a website redesign requires forethought to achieve maximum performance and success the second time around.

“The first and most important step in redesigning an existing website is to consider why a redesign is necessary in the first place,” says Crisafi. “Perhaps the look of the site is outdated or maybe it is not performing the way it was meant to.”

Crisafi suggests creating a list of the positive and negative elements of the current design while maintaining the positive and correcting or changing the negative.

“Chances are, one of the negatives of an old under-performing site is just that; a lack of performance,” says Crisafi. “When thinking about a redesign, consider optimizing the website for search engines and to make it more user-friendly for visitors. This will increase a site’s chances of generating more traffic and converting that traffic into sales.”

Once a website’s needs have been targeted, Crisafi says it is time to come up with a plan to meet its goals. Unfortunately, it is not as simple as just hiring any old design firm to make a redesign come to life.

“In order for a website redesign to be successful and meet the needs of the company or individual it represents, it is important to shop around for a website design firm that can meet its specific needs,” says Crisafi. “Pay attention to a web development company’s portfolio and references when doing your research and be sure to choose a company that specializes in website design.”

Established in 2003, dzine it, inc. is a leader in Custom website development, web programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2009 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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