Mascus Enters the US Market

Mascus, the niche classified vertical for heavy machinery and transportation vehicles continues its globalization

Online PR News – 03-December-2009 – – At the beginning of November 2009, Mascus, the niche classified vertical for heavy machinery and transportation vehicles signed another agreement to open an office in the United States. For the last twelve months, the vertical has opened new offices on five continents, including the following countries: Portugal, Slovakia, France, South Africa, Canada, Australia and New Zealand, Malaysia, Singapore and Indonesia.

“It has been a good year for Mascus. Even with the worldwide economic situation, we have been able to agree new partnerships and open offices in eleven countries on five continents. Our 'multi-local' concept has proved to apply in every market.” says Fredrik Larsson, Mascus Managing Director.

Mascus’ new partner in the United States is Marc Mandt, CIO of and Country Manager of Mascus USA, comments about the partnership: "We are very excited about our cooperation with Mascus and are looking forward to our launch in the United States. The US market presents an excellent growth opportunity for both companies, and the Mascus platform is clearly the best solution for buyers and sellers of equipment and related products and services. We are confident that the technical advantages offered by the Mascus platform will provide the US market with the best site for equipment sales, along with the ability to provide sellers with the only truly global marketplace available today.”

Mr. Mandt believes that the growing demand for export of used equipment creates a tremendous opportunity for sellers in the United States. “The global presence of Mascus will be a great asset for these sellers. The current economy offers an excellent opportunity for customers in the US to sell their new and used trucks, forklifts, construction and agriculture equipment, as well as grounds care and forestry machinery in both the US and international market. There is no easier way to sell used machinery in the US and the world!”, he adds.

Mascus has been successfully expanding for the last two years. Currently, the vertical is present in 32 countries worldwide and its services are available in 33 languages.

“We have often been asked, why the Mascus concept has proved to work so well even in challenging economic times. There are two main reasons behind this; our global presence and excellent platform and services.” says Tomasz Odrobinski, Mascus Internationalization Director.

“After opening the US office, we are not going to stop. We will further our internationalization plans continuing from the US to Mexico and South America, from Australia and New Zealand to India, China, South Korea and Japan, and from Europe to North Africa and the Middle East” he concludes.

About is based in Charlotte, North Carolina USA. The company publishes a direct-mail shopping guide titled and has a website of the same name. The company has also begun a rollout of a portfolio of niche websites beginning with

About Mascus
Mascus is an online classified vertical for used heavy machines and trucks. Mascus operates in six sectors: Transportation Vehicles, Forklifts, Agriculture, Construction, Grounds Care and Forestry Machines. Currently, there are over 85.000 units worth €3 Billion EUR ($4.46 Billion USD) from dealers from 32 countries and the marketplace operates in 33 different languages. In addition, Mascus is the owner of a heavy machinery directory called Mascus Locator. Mascus gives sellers and buyers of heavy equipment the possibility to trade used machines and trucks locally and internationally and advertise their business in worldwide heavy industry directory. Mascus is a part of the Finnish Alma Media Oyj group. Visit us online at