EFX Performance Partners With ‘Race To Erase MS’ For Multiple Sclerosis Awareness M
05/05/2011

May is Multiple Sclerosis Awareness Month, and in continuing its efforts to create and redefine positive change in the lives of its users, EFX Performance has announced the roll out of a custom-made ‘Race to Erase MS’ performance wristband. EFX Performance has pledged to contribute a portion of all proceeds earned through the sale of the signature bands to ‘Race to Erase MS’ and the Nancy Davis Foundation for Multiple Sclerosis.

Online PR News – 05-May-2011 – – EFX Performance Partners With ‘Race To Erase MS’ To Bring Attention To Multiple Sclerosis Awareness Month

EFX Creates Signature Wristband with a Portion of Proceeds
To Be Donated to ‘Nancy Davis Foundation for Multiple Sclerosis’

LOS ANGELES – May is Multiple Sclerosis Awareness Month, and in continuing its efforts to create and redefine positive change in the lives of its users, EFX Performance has announced the roll out of a custom-made ‘Race to Erase MS’ performance wristband. EFX Performance has pledged to contribute a portion of all proceeds earned through the sale of the signature bands to ‘Race to Erase MS’ and the Nancy Davis Foundation for Multiple Sclerosis.
The new bands, which will be showcased for the first time by nearly every celebrity in attendance at the 18th Annual Rock & Royalty To Erase MS Gala, April 29, will be available for purchase after May 1 at EraseMS.org and EFXUSA.com.
“EFX is honored to help with a hands-on effort to make gains in the fight against multiple sclerosis,” said Jim Ruschman, President of EFX Performance, Inc. “Since its inception, EFX Performance has strived to make a difference in more than just the lives of those who have experienced the personal, positive effects of our products; we’re eager to generate awareness and funding for this noble cause.”
Approximately 400,000 people in the U.S. - and 2.5 million worldwide - have MS, according to the National Multiple Sclerosis Society.