FedEx and Safe Kids Philippines mark Decade of Action for Road Safety launch

FedEx Express (FedEx)together with Safe Kids Philippines (SKP)will open a public road safety park at the Quezon City Memorial Circle aiming to promote road safety awareness

Online PR News – 03-May-2011 – – On May 11, 2011, FedEx Express (FedEx), a subsidiary of FedEx Corp. and one of the world’s largest express transportation companies, together with Safe Kids Philippines (SKP), a non-government organization dedicated to preventing unintentional injury to children, will open a public road safety park at the Quezon City Memorial Circle. The aim is to promote road safety awareness in conjunction with the global launch of the Decade of Action for Road Safety (DoARS)

The Walk This Way Road Safety Park, designed to educate children pedestrians, will be a key component of the nationwide DoARS launch ceremony. The DoARS launch events are being organized by the Philippine Global Road Safety Partnership and led by the Department of Transportation and Communication.

The road safety park will showcase a miniature road circuit simulating actual road conditions with traffic signs, pedestrian lanes and a sidewalk. To reinforce road safety knowledge and smart pedestrian behavior, children will also be engaged in lectures, games, simulation exercises, and interactive exhibits. The activities will be facilitated by FedEx and Safe Kids volunteers.

The park will be open from 4 p.m. until 7 p.m. on May 11 and is open to the public.

The Decade of Action for Road Safety was established by the United Nations General Assembly to address the rising number of road traffic injuries globally. The initiative aims to reduce the number of road incidents and ultimately save millions of lives from 2011 to 2020.

Every year, road traffic injuries take the lives of nearly 1.3 million people, with child pedestrians being the most vulnerable. In fact, road traffic injuries have become the leading cause of death for young people worldwide.

Since 2004, FedEx has been working with Safe Kids in the Philippines to promote road safety among children and communities through the Walk This Way program. The program has reached more than 600,000 children from 89 beneficiary schools nationwide through classroom teaching sessions and events promoting road safety for children.