John Lewis switches on TV market with launch of its own range of small screen LCD televisions
Online PR News – 02-December-2009 – – Following the success of other John Lewis branded electrical appliances, the department store has launched its own exclusive range of small screen LCD televisions. The John Lewis TVs were introduced nine days ago and have proven to be an instant hit with customers, with one selling every five minutes and accounting for 20% of all small screen television sales at John Lewis. Available in 19, 22 and 26 inch screen sizes, the high definition ready TVs are packed with features, offer exceptional value and come with a free five year guarantee.
John Kempner, central buyer for John Lewis says, "Initial sales figures of the John Lewis TVs have exceeded our expectations, with customers choosing our own brand, which they trust and value. We know from our research that 80% of our customers have upgraded their main television to receive digital broadcasts and the recent digital retune has seen demand increase for smaller sets by 25% in the last month."
The John Lewis televisions benefit from fantastic picture and sound quality, with an integrated digital tuner to give access to freeview channels. Setting up is simple thanks to ‘one touch’ remote tuning. The TVs feature two HDMI inputs, which allow you to connect high definition peripherals such as Blu-ray players and HD games consoles. A PC input means they can also be used as a PC monitor for your home computer.
The John Lewis 19” and 22” televisions come wrapped in a reusable cloth bag, which lets you remove the sets without touching the screen. All TVs come with a table-top stand and screen cleaning cloth.
John Lewis 19 inch LCD TV - £199
John Lewis 22 inch LCD TV - £269
John Lewis 26 inch LCD TV - £349
All TVs come with John Lewis’ free five year guarantee.
John Lewis customer enquires – 08456 049 049
John Lewis, ‘Britain’s favourite retailer 2008’ typically stocks more than 350,000 separate lines. The website stocks more than 70,000 lines focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. Johnlewis.com is consistently ranked one of the top online shopping destinations in the UK.